© 2015 j.d. power and associates, mcgraw hill financial. all rights reserved. confidential &...
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© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use.
Reimagining the HMI:(Autonomous) Fast FWD
May 13, 2015Kristin Kolodge│ [email protected] │ 248.680.6446
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
I want a faster horse…
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
2015 U.S. Tech Choice Study
59 Technologies Grouped in 6 Categories
Navigation
Driving Assistance
Collision Protection
Energy Efficiency
Entertainment & Connectivity
Comfort & Convenience
21
12
9
9
44
Measure preferenceamong 59 future and emerging technologies using most preferred/least preferred choice methodology
Measure importance of 27 technologies and how shoppers would choose different technology bundles for their next vehicle with reasonable prices
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
Consumer Shift Toward Collision Protection Technologies
• In-vehicle experience• Driver distraction• Value add benefit• Cost (in a world of “free”)
• Occupant and vehicle safety• Ready for “help” • Long term benefits• Enabler
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
Data from the 2015 U.S. Tech Choice Study has been removed from this presentation.
For more information on results from this study, please contact:
Kristin Kolodge [email protected]
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
Building Blocks for Self-Driving Automation
As the industry builds toward the future where Self-Driving vehicles are a reality, it is important to understand how different technologies will influence that movement and what consumers think of those technologies as we move forward toward acceptance.
Traffic Jam Assist
Limited Self-Driving Automation
Full Self-Driving Automation
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
Technology Emotional Trajectory – Ideal State
Experience
Acceptance
Trust
Reliance
Perpetuates future interest in advanced technology development
Usability is Paramount to Progression
Goal: Simple, intuitive, safe, and easy to use for all – first time
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
WarrantyCases
Malfunctionsnot brought to
warranty
Soft “Inadequacies” needs addressed but not as
preferred
Missed Opportunities
vehicle misalignment with market expectations
Redefinition of Quality
WarrantyCases
Malfunctionsnot brought to
warranty
Soft “Inadequacies” needs addressed but not as
preferred
Missed Opportunities
vehicle misalignment with market expectations
Traditional Quality Consumer Quality
Design Quality
Consumer Behavior
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Year / Project / Study Name
© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use.
2015 U.S. Tech Choice StudySM
Thank You
