© 2015 boise state university1 there is a recorded version of this presentation now available at...

© 2015 Boise State University 1

There is a recorded version of this presentation now available at

career.boisestate.edu/mpace2015You can access the slides here; however, it is recommended that you visit the site listed above to watch the video, download the Powerpoint presentation

with the full transcript, access links to information relevant to the presentation, or watch the videos used within the presentation.


The “Perfect Storm”• Graduates still struggling• Rising cost of college• Student focus on ROI• Government focus on “placement” rates• Higher employer expectations

“Thunder Storm Clouds”By Per on Flickr (https://www.flickr.com/photos/perry-pics/4881703786/) Licensed under Creative Commons: By Attribution 2.0 http://creativecommons.org/licenses/by/2.0/

Our Career Center• Over 22,000 students

• 8 professional staff• 4 counselors – 5500:1 ratio

• Students must seek out services• Career planning is optional

The Old Model

• Career planning is an “extra” – NOT a part of the academic experience


The New Model

Career planning embedded into the academic experience

and the Role of Career Services

Career Services redefined: a support for faculty and staff

Knowledge Experienc

e

Skills


Career Planning in Courses - Obstacles

(Faculty expertise in career planning)

(Fitting it into existing curriculum)

(Career Services staff time and resources)

(Faculty interest in career planning)


To view this video demo of our eLearning modules, please go to

career.boisestate.edu/elearningmodules


Future: Personality and Career Choice │Informational Interviewing │Choosing a Major │Finding an Internship │Networking │LinkedIn │ePortfolios

Career PlanningThe Career Planning Process: An OverviewHow to Make a Career DecisionIdentifying and Research Career OptionsCareer Preparation – Becoming Employable

Career Planning

Job SearchThe Job Search Process

Resume StrategiesSuccessful Interviewing

Personal Branding & Your Online Presence (Spring 2016)Cover Letters (Spring 2016)

Job Search


• 545 total responses, response rate 90% in classes requiring it• Faculty options: individual module assessment and multi-module assessment• Basic structure:

Pilot Data

• Learning outcomes pre/post• “Indicate your level of

commitment to the following actions” (3-5 items)

• Additional intended actions as a result of completing the module (free response)


AssessmentLearning

Outcomes Average:

PRE

Learning Outcomes Average:

POST

Learning Outcomes:

Percent Increase

Average Percent Committing to

Identified Actions

The Career Planning Process: An Overview 5.33 8.00 50% 80%

How to Make a Career Decision 5.18 8.23 59% 78%Identifying and Researching Career Options 5.21 8.19 57% 78%

Career Preparation: Becoming Employable 5.82 8.07 39%

93% plan to engage in at least one type of

experiential learning opportunity

Multi-module assessment (students may have completed any combination of the above modules)

5.94 7.89 33% --

Pilot Data: Career Planning Modules

(Fall 2014 & Spring 2015)


Pilot Data: Multi-Module Assessment

(Fall 2014 & Spring 2015)

Statement Percent Agreeing

I have a better idea of what career path I want to pursue. 56%

I feel more confident in my ability to make good decisions about my education and my career. 73%

I feel more motivated to seek out experiences outside the classroom. 64%

I feel more in control of my ability to get a good job after I graduate. 66%

I feel like I have more of a purpose for being in college. 58%

I feel more committed to finishing my degree. 56%

I feel more confident in my ability to be successful after graduation. 62%

• 66% say they plan to do something differently as a result of completing the modules


AssessmentLearning

Outcomes Average:

PRE

Learning Outcomes Average:

POST

Learning Outcomes:

Percent Increase

Average Percent Committing to

Identified Actions

The Job Search Process 5.06 7.86 55% 86%

Resume Strategies 5.55 7.67 38% 84%

Successful Interviewing 5.59 7.92 42% 86%

Pilot Data: Job Search Modules(Fall 2015)


Utilizing eLearning on Your Campus

Initial Considerations:• Can be as simple or complex as you want• Size your project based on resources and goals• Development is an investment – infinitely scalable product


WHO WILL DO IT?


• Career Center Staff (requires interest and basic skills)

• GA or Graduate Intern (paid or unpaid internship)– Related programs: Instructional Design, Educational Technology

• Undergraduate Intern (paid or unpaid)– Education, Communication/Public Relations, Video Production, HR (with

right interests and skills)

• Students – Class Project• Campus eLearning Specialists• Third-Party eLearning Provider (most expensive)

Options:Content Creators


Considerations:Funding and the Staff

Shuffle

• Multiple contributors may be required

• Can staff responsibilities be redistributed?• Can student employees help with workload or free up funds?

– Consider: graduate counseling interns, student affairs interns, undergrads interested in student affairs, recruiting from other schools

• Our cost: $700 (software) + 1 staff position taken off appointments + hosting– PT professional position replaced with student employee/intern, PT

paraprofessionals hired to help with job search appointments

In all options, CC staff will still need to serve as content expert(s)


Considerations:Media Components

• Media needs may include: video, audio/voiceover, on-camera work, photography, graphic design, musicCampus Services

(often cost on larger campuses)

• Photographic Services• Video Services• Graphic Services• Marketing and

Communications• eCampus Media

Department

Students(lower to no cost)

• Student Media Department

• Interns• Student

Clubs/Organizations• Service Learning/Class

Projects

Free Resources

• Existing Campus Photo Library

• Staff photos from events

• Creative Commons and Public Domain media


Don’t forget about it! Consider:

Considerations:Branding

• Institutional branding [ProTip: Work with brand committee to ensure you meet design specification and other requirements], Career Center branding, and campaign branding


WHAT SOFTWARE WILL YOU USE?


Supplemental software used – free/open source: GIMP (photo editor) │ VSDC (video editor) │ Audacity (audio editor) │ Windows Snipping Tool (screen shot capture)

Options:eLearning Software

Articulate Storyline: Online Training/Course Development & Rapid eLearning Authoring• eLearning for non-eLearning specialists • $700 educational pricing

Camtasia Studio: Screen Recording & Video Editor• mainly video editor with quizzing • Boise State already licensed, $179 educational pricing


Considerations:eLearning Software

Selection

• What’s already available at your institution?

• Recommendation: Base decision on who is going to be using it over cost

• Consult with eLearning specialists on campus– Possible departments or staff: eCampus/Distance Learning,

Academic Technologies, instructional design support staff


WHERE WILL YOU HOST IT?


• School server – LMS (Blackboard, Moodle, etc.)– Website or other server

• Outside hosting – Articulate Online – for Articulate Storyline projects

• Pricy, provides analytics, different account types for different needs

– Screencast.com – for Camtasia Studio projects • Inexpensive, but only interactivity is quizzing

– Amazon Simple Storage Service (S3)• Just hosting, no analytics

Anything interactive requires multiple files to work together

Options:Hosting


Considerations:Who is Your Audience?

Option 1: Open AccessPros: Simple, minimal hosting requirements, can be used by advisors and other staff, can be used

independently by students, can be shared with external partners, faculty can demoCons: Can’t track student data, can’t auto-grade, harder to track usage data

Option 2: Credentialed AccessPros: Track student data, ease of use for students if connected to other university systemsCons: Requires significant support from IT department

Option 3: Access Through LMS CoursesPros: Unlikely to require special IT support or extra cost, can sync with gradebook for auto-grading or

completion verificationCons: Can only be used within specific courses, excludes advisors/staff, individual students, and classes

not utilizing LMS


Considerations:Other Hosting Considerations

• How will faculty verify completion? • What data do you need?• How will you assess it? (Can you collect responses from within the eLearning course instead of

administering a separate learning outcome assessment?)


HOW WILL YOU ASSESS IT?


• Assess within eLearning course • eLearning course directs students to assessment• Part of the assignment

– ProTip: provide ready-made instructions for 2-part assignment

• Extra credit

Options:Immediate Assessment


Considerations:Assessment Strategy

• What data will you have access to?• Types of assessment: satisfaction, learning outcomes, impact on student outcomes• Adding to existing assessments


HOW WILL YOU MARKET IT?


• Foundational Studies Program• Academic Departments

• Bottom-Up Approach:– Target known supporters – Target classes with curriculum connection– Identify new points of connection to course content– Give them what they want (job search topics)– Leverage presentation requests

Our Approach:Embedding eLearning Content

Long-Term Goal: All students complete a designated series each year

Goal: Grow number of faculty advocates


Our Approach:Embedding eLearning Content

To view this video, please go to http://career.boisestate.edu/virtualcareercenter/

vccvideo-theplightofthehiringmanager


Pilot to Present

Next Step:• Series of faculty focus groups to improve messaging

Fall 2014 • 6 courses • 815 total students • 815 from 1st/2nd year classes

Fall 2015 • 15 courses • 1690 total students • 1430 from 1st/2nd year classes


OTHER APPLICATIONS


DISTANCE LEARNING


CLASSROOM PRESENTATIONS


APPOINTMENT PREP


ADVISING


GETTING STARTED


Resources

• On-campus eLearning specialists: – Recommend tools/software– Provide insight into university infrastructure - available

technology and hosting options– Consult on project, answer questions

• IT Department: hosting, syncing, data collection• Relevant academic programs (Educational Technology,

Instructional Design)• Online eLearning communities


Do YOU stand out in a crowd?


Come work with us! (ROCKSTAR CAREER COUNSELOR WANTED)


THANK YOU

Jennifer Iuvone, Assistant Director, Educational [email protected]://www.linkedin.com/in/jenniferiuvone

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A recorded version of this presentation will be available after the conference at career.boisestate.edu/mpace2015

© 2015 boise state university1 there is a recorded version of this presentation now available at...

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