© 2013 The Emily Post Institute, Inc. 1

An Emily Post Etiquette Talk

for

Alpha Phi

Month 1st 2013

Digital Personal Brand

© 2013 The Emily Post Institute, Inc. 2

“Welcome” It is a pleasure to be with you

today.

© 2013 The Emily Post Institute, Inc. 3

Emily Post 1872 - 1959

After publication in 1922, “Etiquette,” topped the nonfiction bestseller list, and the phrase "according to Emily Post” entered our language as the last word on the subject of social conduct.

Her numerous books, newspaper columns and a regular CBS radio program made Emily Post a figure of national stature and importance.

© 2013 The Emily Post Institute, Inc. 4

Daniel Post Senning

Daniel Post Senning is the great-great-grandson of Emily Post and a co-author of Emily Post's Etiquette, 18th edition.

Dan specializes in tech and social media etiquette. He is the webmaster for emilypost.com and hosts The Institute's Q&A blog, The Etiquette Daily.

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Emily Post On Etiquette

Whenever two people come together and their behavior affects one another, you have etiquette.

Etiquette is not some rigid code of manners, it’s simply how person’s lives touch one another.

© 2013 The Emily Post Institute, Inc. 6

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frame for Google search

screen capture

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Social Media Profile

Positive Profile1. Research the platform you are

using2. Use an image that represents

you well3. Write a good summary, include

interests, experience and education

4. Think about your audience when sharing

5. Look at others you respect to get ideas

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Online Safety

Safety Basics

1. Identity theft2. Stalking3. First encounters4. Spammers, trolls, malware5. Backups

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Managing Your Digital Profile

Top Digital Posting Tips1. Think about how others will

perceive what you are doing. Add value, share positive content.

2. Don’t over share, 3. Especially about money or family.4. Be honest.5. Beware of emotional posting.6. Apply the test of time.

© 2013 The Emily Post Institute, Inc. 11

Top Ten Business Etiquette Behaviors

1. Be on time.

2. Use “Please” and “Thank You.”

3. Present yourself for the job you want to have, not the job you are in: attire, attitude, effort.

4. Harness the power of the compliment.

5. Fight demeaning or superior attitudes in yourself.

6. Take responsibility.

7. Be prepared.

8. Focus on the etiquette for greetings, table manners and workspace issues.

9. Think before acting and then act to build relationships.

10. Embrace and use the principles of etiquette.

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Resources

Branding YourselfErik DeckersKyle Lacy

When you use social media for business you want to think about how you can best develop and support your brand story.

Branding is Storytelling

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Resources

Manners in a Digital WorldDaniel Post Senning

Whenever two people are interacting you have manners. The world of new communication is a new frontier but it is not without its own code of conduct.

Etiquette is Everywhere

© 2013 The Emily Post Institute, Inc. 14

Thank You