© 2013, mcbassi & company good company = great results laurie bassi

© 2013, McBassi & Company

Good Company = Great Results

Laurie Bassi


Agenda

1. Hard-nosed evidence:

It pays to be “good”

2. Three things you must get right

3. Creating your:

TO DO list

TO STOP list

4. Gems of wisdom


The Good Company Index™We have ranked 300 of the largest publicly traded firms as:


“Good Companies”Outperform Their Competitors


Question

Our company’s primary strength is as a:

1. Employer2. Seller3. Steward


Here’s how your EMPLOYEES would answer

My company’s primary strength is as a:

1. Employer 8%2. Seller 69%3. Steward 23%


Boston Consulting Group/WFPMA, From Capability to Profitability: Realizing the Value of People Management (July 2012)

“People Companies” outperform the market average

8


We’ve invested on these insights for 11+ years


It is impossible to achieve

sustainable competitive without being a

“Good Employer”


Three Things You Must Get Righton the “People Side” of Your Business


The 3 Essentials Shared by All “Good Employers”

Inspiring

Committed Exacting

Good Employer


Question

Our greatest strength as employer is that we are:

1. Inspiring2. Committed3. Exacting


People work harder & more effectively

when their work affords them the opportunity to:

1. Learn

2. Help others

Inspiring


Inspiring


Inspiring

Source: Adam Grant, Wharton School, as discussed in New York Times Magazine, March 31, 2013.


Employees’ “discretionary effort” hinges on

Reciprocity

Committed


Committed

Ultimate Software’s 2008-2009 “no layoff policy” has had a big payoff


Committed


Questions

Where have you had great success in?

• Truly engaging your employees

• Investments in your employees that have generated a significant ROI


Rigorous understanding of the human drivers – and impediments to – how value gets created:

• Moving beyond HR’s conventional wisdom

• Demanding that HR become more strategic & fact-based

• A “smarter” employee survey is the place to start

Exacting


Exacting: The People Index®


The people side of your business is too important

to be left to be managed by

guesswork and conventional wisdom.


What are the things you need ...?

TO DO to become a Good(er) Employer?

TO STOP?


Summing Up


Summing up

1. The people side of your business is too important to be to be managed by guesswork & conventional wisdom.

2. Learning is an economic elixir – invest in it.

3. Employees who know how their efforts help others are more productive.


• Assess where you are – strengths/weaknesses

• Identify top areas of opportunity

• Take actions to improve in those areas

Getting concrete: next steps


2 minutes, instant feedback online at:

bit.ly/self24

Good Company self-assessment

Laurie [email protected]

mailto:[email protected]

© 2013, mcbassi & company good company = great results laurie bassi

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