© 2013 institute for the future. all rights reserved. mining an unexpected source of innovation:...
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© 2013 Institute for the Future. All rights reserved.
mining an unexpected
source of innovation:
lessons from the shanzhai
mining an unexpected
source of innovation:
lessons from the shanzhaiLyn Jeffery I Research Director
INSTITUTE FOR THE FUTURE
September 2013
© 2011 Institute for the Future. All rights reserved. SR-1390
山寨山寨
© 2013 Institute for the Future. All rights reserved. source: Businessinsider.com
© 2013 Institute for the Future. All rights reserved.
source: Businessinsider.com
© 2013 Institute for the Future. All rights reserved.
source: Businessinsider.com
© 2013 Institute for the Future. All rights reserved.
www.jerseys361.comwww.jerseys361.com
© 2013 Institute for the Future. All rights reserved.
www.jerseys361.comwww.jerseys361.com
© 2013 Institute for the Future. All rights reserved. 7source: gothamist.com
© 2013 Institute for the Future. All rights reserved. 8source: thestar.com
© 2013 Institute for the Future. All rights reserved.
the world of Chinese knock-offsthe world of Chinese knock-offs
Bullet one
Bullet two
Bullet three
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source: Chinasmack.com
© 2013 Institute for the Future. All rights reserved.
山寨山寨the shanzhai
10
meet
(shahn-jye)(shahn-jye)
© 2013 Institute for the Future. All rights reserved.
山寨山寨the shanzhai
11
meet
mountain strongholdmountain stronghold
© 2013 Institute for the Future. All rights reserved.
This is a title to the slideThis is a title to the slide
12
© 2013 Institute for the Future. All rights reserved.
definitions of shanzhaidefinitions of shanzhai
Fake goods
13
© 2013 Institute for the Future. All rights reserved.
definitions of shanzhaidefinitions of shanzhai
Fake goods
White label/no-name goods
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© 2013 Institute for the Future. All rights reserved.
definitions of shanzhaidefinitions of shanzhai
Fake goods
White label/no-name goods
Indigenous innovation
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© 2013 Institute for the Future. All rights reserved.
definitions of shanzhaidefinitions of shanzhai
Fake goods
White label/no-name goods
Indigenous innovation
Small, independent operators in the informal economy
16
© 2013 Institute for the Future. All rights reserved. 17source: http://helloagainchina.tumblr.com/
© 2013 Institute for the Future. All rights reserved. 18
source: Chinasmack.com
source: chinasmack.com
© 2013 Institute for the Future. All rights reserved. 19
Bullet one
Bullet two
Bullet three
source: chinasmack.com
© 2013 Institute for the Future. All rights reserved. 20source: washingtonpost.com
© 2013 Institute for the Future. All rights reserved. 21source: washingtonpost.com
© 2013 Institute for the Future. All rights reserved. 22
Bullet one
Bullet two
Bullet three
source: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/
© 2013 Institute for the Future. All rights reserved. 23
Bullet one
Bullet two
Bullet three
source: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/
© 2013 Institute for the Future. All rights reserved. 24source: chinahush.com
© 2013 Institute for the Future. All rights reserved.
© 2013 Institute for the Future. All rights reserved. 26
“looking for piraters” “looking for piraters”
© 2013 Institute for the Future. All rights reserved.
“looking for piraters” “looking for piraters”
5000 is way too much for white collar workers like us to handle.
Once again, let’s beg the great piraters.
Let’s pirate, pirate, pirate!
27
5000 is way too much for white collar workers like us to handle.
Once again, let’s beg the great piraters.
Let’s pirate, pirate, pirate!
© 2013 Institute for the Future. All rights reserved. 28
source: designscene.net
© 2013 Institute for the Future. All rights reserved. 29
source: postcardsfromchina.weebly.com
© 2013 Institute for the Future. All rights reserved.
disrupting global consumer electronicsdisrupting global consumer electronics
30
source: Travis Coburn/abduzeedo.com/daily-inspiration-117
© 2013 Institute for the Future. All rights reserved. source: images.theage.com.au
© 2013 Institute for the Future. All rights reserved.
shanzhai rulesshanzhai rules
32
© 2013 Institute for the Future. All rights reserved.
shanzhai rulesshanzhai rules
Build nothing from scratch
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© 2013 Institute for the Future. All rights reserved.
shanzhai rulesshanzhai rules
Build nothing from scratch
Innovate process at small scales
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© 2013 Institute for the Future. All rights reserved.
shanzhai rulesshanzhai rules
Build nothing from scratch
Innovate process at small scales
Share as much as you can
35
© 2013 Institute for the Future. All rights reserved.
shanzhai rulesshanzhai rules
Build nothing from scratch
Innovate process at small scales
Share as much as you can
Sell it before you make it
36
© 2013 Institute for the Future. All rights reserved.
shanzhai rulesshanzhai rules
Build nothing from scratch
Innovate process at small scales
Share as much as you can
Sell it before you make it
Act responsibly in the network
37
© 2013 Institute for the Future. All rights reserved.
mining an unexpected
source of innovation:
lessons from the shanzhai
mining an unexpected
source of innovation:
lessons from the shanzhaiLyn Jeffery I Research Director
INSTITUTE FOR THE FUTURE
September 2013
© 2011 Institute for the Future. All rights reserved. SR-1390
山寨山寨