© 2012 ibm corporation 1 a new era of computing: ibm puresystems józsef szűcs ibm forum 2012 –...
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© 2012 IBM Corporation1
A New Era of Computing:IBM PureSystems
József SzűcsIBM Forum 2012 – EstoniaTallinn, October 9, 2012
© 2012 IBM Corporation2 © 2012 IBM Corporation2
Getting Up and Running 2-3 months to specify and procure 2-3 months to integrate, configure
and deploy
Development Operations 3-6 months to go from
development to production
Ongoing Effort 1-3 months to troubleshoot and tune Ongoing effort and downtime to
maintain, scale and upgrade
IT RealityBusiness Goals
Driving business innovation Address new opportunities Respond to competitive threats Enhance the customer
experience
Grow top and bottom line by:
Typical Results: 23% of new IT projects (worldwide) deploy late 55% experience application downtime for major
infrastructure upgrades once deployed
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM
What are today’s pressures and realities
© 2012 IBM Corporation3 © 2012 IBM Corporation3
Only 1 in 5 can allocate more than half their IT budget to innovation
Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)
Results
Least efficient data centersUse of new technology:43% first and fast technology adoption1% move virtual machines to meet desired outcomes21% use storage virtualization3% use a storage service catalog (tiered storage)
Results:
65%
New projects
Maintaining existing infrastructure
35%
47%
53%New projects
Maintaining existing infrastructure
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
© 2012 IBM Corporation4 © 2012 IBM Corporation4
As IT moves to the strategic center of businessThe model must shift to Smarter Computing
Traditional Computing
Bus
ine
ss in
nova
tion
Technology Innovation
Smarter Computing
© 2012 IBM Corporation5 © 2012 IBM Corporation5
Clients have tried various approaches to close the gap
Client-tunedSystems Appliances Cloud
FlexibilityControl
SimplicityRapid Deployment
AgilityElasticity
Time and Expense Required
Single Purpose Shared Dependence
What if you could have the best of all three?
Benefits
Challenges
© 2012 IBM Corporation6
Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system
Built-in ExpertiseCapturing and automating
what experts do – from infrastructure patterns to
application patterns
Simplified Experience
Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad
open ecosystem of optimized solutions
The time has come for a new breed of systemsSystems with integrated expertise and built for cloud
© 2012 IBM Corporation6
© 2012 IBM Corporation7 © 2012 IBM Corporation7
The world’s first family of expert integrated systems
© 2012 IBM Corporation8
The first family of offerings designed for all three client approaches
For clients who want to custom build and tune configurations to their specific requirements,
as they might with today’s blades. Delivers optimum
flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems
tuned to the middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
Client-tunedSystems
Expert IntegratedSystem
Expert IntegratedSystem
Flex SystemFlex SystemFor clients who want to custom build
and tune configurations to their specific requirements, as they might
with today’s blades. Delivers optimum flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems tuned to the
middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
For clients who want pre-configured, pre-integrated infrastructure and
management, factory tuned from IBM, with entry cloud management.
Delivers Infrastructure as a Service (IaaS).
Level of IntergationLevel of Intergation
© 2012 IBM Corporation9
The first family of offerings designed for all three client approaches
For clients who want to custom build and tune configurations to their specific requirements,
as they might with today’s blades. Delivers optimum
flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems
tuned to the middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
Client-tunedSystems
Expert IntegratedSystem
Expert IntegratedSystem
Flex SystemFlex SystemFor clients who want to custom build
and tune configurations to their specific requirements, as they might
with today’s blades. Delivers optimum flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems tuned to the
middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
For clients who want pre-configured, pre-integrated infrastructure and
management, factory tuned from IBM, with entry cloud management.
Delivers Infrastructure as a Service (IaaS).
Level of IntergationLevel of Intergation
© 2012 IBM Corporation10
Multi-generation chassisplatform
IBM Flex System: No Compromise Design
50%more
memory
200%more
networking bandwidth
300%more dedicated
storage
50%networking
latencyimprovement
IBM Flex System x240 (768GB) vs. HP BL 460c Gen8 (512GB)
IBM Flex System Fabric 10Gb switch 240Gb vs. HP 10Gb switch 80Gb
IBM Flex System Flash adds up to 8 400GB SSDs (x240 with Flex System Flash 3.2TB vs. Dell M610 800GB)
Node to node traffic is contained within the chassis to reduce TOR switch latency*
Built to support your datacenter today and tomorrow
* Estimated Results. Results will vary depending on customer environment
© 2012 IBM Corporation11
The first family of offerings designed for all three client approaches
For clients who want to custom build and tune configurations to their specific requirements,
as they might with today’s blades. Delivers optimum
flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems
tuned to the middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
Client-tunedSystems
Expert IntegratedSystem
Expert IntegratedSystem
Flex SystemFlex SystemFor clients who want to custom build
and tune configurations to their specific requirements, as they might
with today’s blades. Delivers optimum flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems tuned to the
middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
For clients who want pre-configured, pre-integrated infrastructure and
management, factory tuned from IBM, with entry cloud management.
Delivers Infrastructure as a Service (IaaS).
Level of IntergationLevel of Intergation
© 2012 IBM Corporation12
WHAT IS INSIDE?
VIDEO ANIMATION OFINTEGRATED PureFlex COMPONENTS
© 2012 IBM Corporation13
Built-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost, based on the experience of managing tens of thousands of data centers
Smart data placement
300% increased performance of critical applications
Over $2B in R&D and acquisitions over 3 yearsMillions of development hours across 37 labs in 17 countries
© 2012 IBM Corporation13 © 2012 IBM Corporation
Thousands of virtual machines on single system
2X improvement in system utilization
70% fewer cores for reduced software licensing
50% lower management costs
2X improvement in fault diagnosis
Management integration
© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.
Up to:
© 2012 IBM Corporation14 © 2012 IBM Corporation
Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together
50% latency improvement for faster application performance
Scale-in systemsnetworking
IBM-designed management across compute, storage, and networking – in a single system
with upgradability to future technologies14
2X application density in same floor space
50% improvement in administrator productivity
Intelligent cloud technology
0 setup time to achieve enterprise risk reduction with trusted protection built in from the hardware up
Security innovation
Estimated Results. Results will vary depending on customer environment.
Up to:
© 2012 IBM Corporation15
Simplified ExperienceManagement integration and choice at every step, to make IT easier
Management from a single pane of glass with open choice of environments and applications
Factory pre-configured and tested
Dynamicresourceallocation
70% faster setup time
© 2012 IBM Corporation15
Days to minutes for workload deployment time
75% lower systems costs over 3 years
98% time savings in storage provisioning
Management across physical & virtual resources
© 2012 IBM Corporation© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.
Up to:
© 2012 IBM Corporation16
The first family of offerings designed for all three client approaches
For clients who want to custom build and tune configurations to their specific requirements,
as they might with today’s blades. Delivers optimum
flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems
tuned to the middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
Client-tunedSystems
Expert IntegratedSystem
Expert IntegratedSystem
Flex SystemFlex SystemFor clients who want to custom build
and tune configurations to their specific requirements, as they might
with today’s blades. Delivers optimum flexibility.
For clients who want pre-configured, pre-integrated
infrastructure and management, factory tuned from IBM, with
entry cloud management. Delivers Infrastructure as a
Service (IaaS).
For clients who want pre-integrated platform systems tuned to the
middleware stack. Delivers Software as a Service
(SaaS), and Platform as a Service (PaaS).
For clients who want pre-configured, pre-integrated infrastructure and
management, factory tuned from IBM, with entry cloud management.
Delivers Infrastructure as a Service (IaaS).
Level of IntergationLevel of Intergation
© 2012 IBM Corporation17
What the business wants… What’s required…
MonitoringLifecycleManagement
© 2012 IBM Corporation18
IBM PureApplication
System
IBM PureApplication
System<4 hours<4 hours
IBM PEP Team+ CustomerIBM PEP Team+ Customer
Competitor HWEngineerCompetitor HWEngineer
Includes (at no additional cost): Hardware set-up and configuration Software set-up and configuration First workload deployment
Includes (at no additional cost): Hardware set-up and configuration Software set-up and configuration First workload deployment
FirstWorkloadDeployment(1 day*)
Hardware Set-Up and Configuration(2 days*)
Software Set-Up and Configuration(2 days*)
*Actual times reported by customer working with competitor setup team*Actual times reported by customer working with competitor setup team
CustomerCustomer
Pre-integrated
System
Pre-integrated
System
Competitor SWEngineerCompetitor SWEngineer
5 days*5 days*
Pre-integration drives faster set up and deployment
© 2012 IBM Corporation19
IBM PureApplication – Built In Expertise - PatternsPatterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system
ScalabilityUpgradability
ScalabilityUpgradability
100+ ISV business applicationsBusiness intelligenceBusiness process managementWeb experience (Portal)
Built-in with flexibility
Available through PureSystems Centre
Platform PatternsExpertise across the
middleware and infrastructure
Infrastructure expertise across the compute
resources
Application PatternsAvailable patterns from
IBM and Partners
ProvisioningStorage optimization
ProvisioningStorage optimization
Web application deploymentDatabase deploymentCloud platform management
© 2012 IBM Corporation20
Capture 80% of today’s workloads
Capture your own expertise: Image Construction &
Composition Tool allows you to create your own custom virtual images
Pattern Development Kit allows you to create your own virtual application patterns.
Capture existing expertise for operating system and middleware installation
Dynamically combine pre-defined components to build new image packages
Create a standard VM format in Open Virtual Format
Use IBM patterns of expertise throughout the system
Add third-party application patterns of expertise
Three ways to get the value of patterns of expertise
© 2012 IBM Corporation21
Extensibility from the broadest ecosystem is made easyNew IBM PureSystems Centre: Gain access to a broad community of IBM and
certified partner expertise
Download optimized, deployable application patterns from 100+ leading ISV partners
Search by solution area, industry or system
Download fixes and patches
Access to developer community
Also run your existing applications today*
© 2012 IBM Corporation22 © 2012 IBM Corporation22
Thank You!