© 2011 oracle corporation...the following is intended to outline our general product direction. it...

Planning Slide

• TITLE– Oracle Social Network and Fusion CRM: Enterprise Collaboration in the Cloud

• ABSTRACT– Successful selling is a collaborative process, requiring cross-functional teams to work together at the right time to close

the deal. In today's competitive markets, being able to connect to the right people and information in real-time can be the difference between success and failure. What if you could always be connected with the right people and collaborate in real-time without ever leaving your CRM system? With Fusion CRM and Oracle Social Network, now you can. Embedded in Fusion CRM and available through the Oracle Public Cloud, Oracle Social Network enables sales teams and other critical business users to collaborate on opportunities and deals in real-time without ever leaving their

Delete this slide when done with deck.


teams and other critical business users to collaborate on opportunities and deals in real-time without ever leaving their CRM application. Attend this session to learn how you can use Fusion CRM and Oracle Social Network to help your sales teams collaborate better, respond quicker and close more business.

• OUTLINE– Employee Demands & Need for Enterprise Social Tools

– Collaboration Trends

– Oracle Social Network Overview

– Oracle Social Network with Fusion CRM

– Demonstration

– Conclusion

– Q&A

3 Copyright © 2012, Oracle and/or its affiliates. All rights

reserved.

Insert Information Protection Policy Classification from Slide 8

Oracle Social Network and Fusion CRM:

Enterprise Collaboration in the Cloud

Presenter Name, Presenter TitleSponsored by

The following is intended to outline our general product direction. It is intended for

information purposes only, and may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality, and should not be relied

upon in making purchasing decisions. The development, release, and timing of any

features or functionality described for Oracle’s products remains at the sole discretion


features or functionality described for Oracle’s products remains at the sole discretion

of Oracle.

Oracle Cloud Services

Oracle ApplicationsOn Demand

Middleware On Demand

Exalogic On Demand

Private Cloud Products Private & Public Cloud ServicesOracle Public Cloud

Fusion HCM Cloud Service

Oracle Java Cloud Service

Fusion CRM Cloud Service

Cloud Application Foundation: WebLogic Server,

Platform as a Service

SOA Suite &

BPM Suite

Data Integration

& GoldenGate

Identity &

Access Mgmt

WebCenter User

Engagement

Oracle Applications

Applications

Cloud Management

Cloud Control

Oracle Enterprise Manager

OracleSocial Network

Oracle Cloud Offerings – Fusion CRM & OSN

Oracle Fusion CRM On Demand

Oracle Fusion CRM

5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Database On Demand

Exadata On DemandOracle Database Cloud Service

Oracle Java Cloud Service

Infrastructure as a Service

Oracle Database, MySQL,

Exadata Database Machine

Cloud Application Foundation: WebLogic Server,

Coherence, JRockit, Exalogic Elastic Cloud

Oracle VM for x86

Oracle LinuxOracle Solaris

Oracle VM for SPARC (LDom) Solaris Zones

Servers, SuperCluster

Network FabricStorage

Cloud Management

Cloud Control

Ops Center

Oracle Enterprise Manager

Program Agenda

• Employee Demands

• Collaboration Trends

• Oracle Social Network Overview


• Oracle Social Network with Fusion CRM

• Demonstration

• Conclusion

• Q&A

Employee DemandsThe Business User Today…

• Expects social capabilities in the

workplace, similar to their personal lives

• Wants secure access to information &

systems across the enterprise

• Needs an easy way to collaborate with


• Needs an easy way to collaborate with

others, both internally and externally

• Wants to connect & collaborate with the

right people in real-time, without leaving

the CRM system

Need for Enterprise Social ToolsThe Collaboration Gap

Document and social

collaboration across

multiple teams & channels

is difficult

Collaboration Tools

are Siloed

Historical context is

important to participate

effectively

Collaboration Evolves

Single-threaded streams

are ineffective for multi-

threaded conversations

Activity Streams are

Not Enough

++ ++


There is an artificial separation among business, collaboration & social applications today

is difficulteffectively threaded conversations

Program Agenda






• Demonstration

• Conclusion

• Q&A

Collaboration TrendsEvolving User Expectations

Context Aware Mobile


PersonalizedEmpowered

SocialTablets

Collaboration TrendsEvolving Development Tools & Expectations

Cloud Intelligent

Device Support


Converging Sites,

Commerce & Web

Applications

Gadgets

HTML 5,

JSON

REST, etc.

Rapid

Development

Collaboration TrendsEvolving Capabilities for Contextual Collaboration

Annotations Community


Real-Time &

RecommendationsFollow-up

ApplicationsExperts & Search

Program Agenda






• Demonstration

• Conclusion

• Q&A

The Ideal Solution


Oracle WebCenter

Oracle WebCenter is the user engagement platform for social business, connecting people and information

• Increase customer loyalty with personalized online experiences

The User Engagement Platform for Social Business

Oracle Fusion Middleware

Oracle WebCenterUser Engagement Platform

Sites Portal


online experiences

• Drive innovation with portals & composite applications

• Enhance productivity with contextual collaboration

• Optimize information access with content management

SitesWeb Experience

Management

PortalComposite Applications

& Mash-Ups

SocialSocial Networking

& Collaboration

ContentEnterprise Content

Management

Oracle Social NetworkA Secure Collaboration Tool for Everyone You Work With


Enterprise collaboration

through real-time Conversations

Engage

Updates streamed from

across your business

Inform

Purposeful social networking

without the noise

Drive

Integrates into your business

applications

Extend

Oracle Social Network Foundations

Real-Time

Multimedia

Share

Conversations

Wall

Gadget

Related Objects

Business Objects


Live Digest

Follow-up

Filtering

Annotation

Real-Time Tools

Search

Activity StreamsContent

Multiple Deployment Models

Social Network

Cloud On-Premise


Cloud Applications On-Premise Applications

Custom Applications 3rd Party Applications Custom Applications 3rd Party Applications

Program Agenda






• Demonstration

• Conclusion

• Q&A

Oracle Social Network with Fusion CRMSales Use Case

• Collaborate with the sales team in context of an opportunity

• Share and update documents to refine positioning

• Expedite deal closures by inviting and collaborating with


inviting and collaborating with product experts, legal and others at the right time

• Gain competitive intelligence by collaborating with and following people and groups

Oracle Social Network with Fusion CRMMarketing Use Case

• Incorporate timely field and customer feedback with real time annotation of marketing collateral

• Push latest marketing materials to the field with document versioning


document versioning

• Get real time feedback based on comments and promotion of ideas and documents

• Follow people and groups to identify leads

Oracle Social Network with Fusion CRMService Use Case

• Follow top agents to understand how they service customers effectively

• Collaborate with other agents to resolve customer issues

• Connect with experts to expedite case resolution


expedite case resolution

• View streams of customer history to quickly understand the customer’s needs

• Collaborate effectively as Conversations escalate to different channels

Business BenefitsConversations in Context

• Engage in Conversations in

context of business goals

• View Conversations and take

immediate action from a single

place


place

• Invite others to join in public or

private Conversations

• Promote and share information

and content more freely and

openly

Business BenefitsReal-Time Updates

• Get real-time updates on content,

knowledge and people

• Discover knowledge to make

better decisions

• Gain insight via comments by


• Gain insight via comments by

other users

• Encourage teamwork through

collaboration and communication

Business BenefitsEnhance Team Communication

• Accelerate business response via

expertise connection

• Enhance virtual team

communication by staying on top

of peer activities


of peer activities

• Quickly review connection

content and respond directly

• Streamline enterprise

communications

• Drive sales force collaboration with

natural conversations throughout the

sales cycle

• Promote sales team productivity

through purposeful social networking

Oracle Social Network with CRMEasy, Effective and Efficient to use across Virtual Teams


through purposeful social networking

without the noise

• Build cross-team knowledge

by integrating conversations with CRM

and other business applications

Demonstration


Demonstration

Program Agenda






• Demonstration

• Conclusion

• Q&A

Connect Anywhere Anytime


Oracle Social Network Differentiators

Deployment Conversations Business Objects Content Activity Streams

Cloud

Multiple Application

IntegrationReal-Time Live DigestsAnnotation


On-Premise

Feeds

Gadgets

Multimedia

Share Filtering

Follow-up

Search

Real-Time Tools

Oracle Social Network Extension Framework & API

Oracle Social Network Benefits

• Anytime Access

• Quickly Update

CRM Data

• Facilitate Sharing

• Better Prepared

• Connect Faster

• Work Together

• Easily Engage

Expertise

• Create Your

• Faster Results

• Solve Problems

• Build Knowledge

• Increase Visibility


• Better Prepared

Smarter

Collaboration

• Create Your

Personal Brand

Smarter

TeamsSmarter

Decisions

Program Agenda






• Demonstration

• Conclusion

• Q&A

Q&AOracle Social Network Homepage:cloud.oracle.com

Oracle WebCenter blog:http://blogs.oracle.com/webcenter

Oracle WebCenter Homepage:http://oracle.com/webcenter

Oracle WebCenter Newsletter:http://oracle.com/newsletters


http://oracle.com/newsletters

Twitter: http://twitter.com/oraclewebcenter

Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/ORCL_Social

© 2011 oracle corporation...the following is intended to outline our general product direction. it...

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