© 2010 ibm corporation it optimization9-aug-15 1 ed weber ibm systems sales manager...

© 2010 IBM Corporation IT Optimization Apr 21, 2023 1

Ed WeberIBM Systems Sales Manager

[email protected]

Energy Efficient IT

© 2010 IBM Corporation IT Optimization Apr 21, 2023

Global warmingClimate change Renewable energy

It’s not “speculation” any more… Atmospheric warming is a now a broadly

accepted trend 41% of the Earth’s population (2.3 billion) live

in water-stressed areas; 3.5 billion will do so by 2025

• Increasingly includes developed areas such as Western USA, Australia, SE England

There is now increasing pressure on traditional energy resources, especially from rapidly industrializing nations (China, India)

• Energy consumption is expected to increase by over 129% in parts of Asia by 2020

CEO/CFO focus is turning to energy costs & environmental costs (CO2 emissions)

Major investors increasingly see poor green performance as a source of risk


Information technology (IT) accounts for….

Data source: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo,

–Accounts for 2% of anthropogenic CO2

–Roughly equivalent to aviation industry–IT energy usage will double next 4 years

© 2010 IBM Corporation IT Optimization Apr 21, 20234 Apr 21, 2023

Energy Demands Have Data Centers at a Tipping Point

IT energy demand doubling every 9 – 24 months

6500 US data centers consume electricity equal to the State of Utah

On average 100 units of energy generation equal 3 units of work for productive IT

IT accounts for 2% of anthropogenic CO2 emissions

eWaste cannot be ignored – 1 billion computers potential scrap by 2010

• Enough to fill the Rose Bowl each year

IBM investing to lead in power and cooling efficiency!

2009 CIO Survey


Opportunities abound for Green IT

Data Centers will consume 360B kwh this year -- doubling in next 4 years Some Digital Media firms are forecasting doubling consumption annually Over $43.5B in power & cooling industry wide in 2009– U.S. Energy Information Administration, IDC

The magnitude of the problem…

...inefficiency needs to be addressed

100 units of energy production 3 units for productive IT

Average resource utilization <10% = $140B excess server capacity

-U.S Dept. of Energy, IDC

1 billion computers will become potential scrap by 2010

Only 45% of US companies have eco-friendly disposal plans

The potential toxic risks of improper disposal are enormous – IDC, National Safety Council

... e-waste can no longer be ignored.


Financial

Operational

Social / Regulatory

Global

Business drivers for Green IT


IBM “Green” Programs

Corporate SustainabilityWayne Balta, VP

Intelligent Utility Network(Energy & Utility Industry)

Allan Schurr, VP

Project Big Green(Data Centers)

Steven Sams, VPRich Lechner, VP

Intelligent Transportation Systems(Travel & Transportation Industry)

Marty Salfen, GM

Big Green InnovationsSharon Nunes, VP

Smart Oil Fields(Chem & Petroleum Industry)

John Brantley, GM


6x

69x

Growth in server and storage shipments this decade.

85% Of distributed computing capacity sits idle.

18%

75% Of CIO’s anticipate a strongly centralized infrastructure in 5 years.

20x Technology density increase in servers this decade.

78% Of data centers were built before the dot com era (>7 years old).

5-60% Of IT workloads may be cloud-enabled.

Increasing IT demand Continued cost pressure Responsive to change

Increase in data center energy costs in next year.

Business enterprises’ challenges are driven by the following…


Business enterprises can approach Green IT in three simple ways.

Extend the life of an existing data center

infrastructure.

Rationalize the datacenter infrastructure across the company.

Design new infrastructure to be

responsive to change.

Double IT capacityor

Reduce operational expenses by 50%.

Improve operational efficiencies

while reducing operational

expenses by 50%.

Pay as you grow by

deferring 40-50%of capital and

operational costs.


Extend the life of the hardware, software, and facilities. Actions for cost savings with immediate paybacks.

Optimize IT infrastructureVirtualization provides TCO savings.Reduce costs and complexity with 30-40% TCO.

Leverage energy efficient IT technology. Reduce on-going IT energy costs over 30%.

Optimize data center infrastructureGet the facts with an energy assessments. Reduce costs 15-40% with < 2 year payback.

Add cooling capacity with High Density Zone.Cost effectively adopt new technology at up to 35% less than site retrofit.

Optimize IT and data center infrastructureMonitor and manage energy use.Integrate IT, data center, and buildings energy consumption to save 15-30% a year.

Range of cost savings

0% 20% 40% 60% 80% 100%

Server & Storage

Virtualization

Client Virtualization

EnergyEfficient

Hardware

Data CenterOptimization

LOW HIGH

SoftwareEnergy

Management


What is a Green Data Center?

DiagnoseGet the facts to understand

your energy use and opportunities for

improvement

BuildPlan, build, and

upgrade to energy efficient

data centers

Cool VirtualizeImplement

virtualization and other innovative

technologies

Manage & Measure

Seize control with energy

managementsoftware

Green Data Center

Use innovativecooling

solutions


Web-based energy efficiency tools

Assessment Process Twelve questions on energy usage

• Awareness of power related issues• Deployment of tactical quick hitters• Extent of strategy data center planning

Report on improvement areas IBM Service recommendations

Free self assessment toolFree self assessment tool

ibm.com/itsolutions/optimizeit/cost_efficiency//energy_efficiency/services.html

Energy Efficiency Incentive Finder Energy Efficiency Incentive Finder

Open, Web-enabled Clearinghouse for data centerenergy efficiency programs offered by localutilities and governments Listing programs available in your community and

applicable to your data center Includes participating providers around the world “One stop shopping”

www.energycommons.com


How is energy typically used in the data center?

Data source: Creating Energy-Efficient Data Centers, U.S. Department of Energy , Data Center Facilities and Engineering Conference, May 18, 2007

Data center

IT Load

Power and Cooling

55% 45%


Innovations to build or upgrade to green data centers

IBM Optimized Airflow Assessment for Cabling• Replace cabling systems with high-performance fiber transport systems• Yields improved cooling and reduced energy usage across data center

IBM Scalable Modular Data Center• Rapid deployment in 8-12 weeks• Provides ready racking, power, cooling, security and monitoring• 500 & 1,000 square foot data centers at 15% lower than traditional data

centers• IBM manages integration and coordination of data center

IBM Thermal Analysis for High Density Computing• Clients can identify and resolve existing and potential heat-related

issues• Helps prevent outages and provide options for power savings and

expansion


Data center stored cooling solution

Cooling System with PCM

heat

HVAC unit PCM storage Chiller

Coolingtower

heatThermal storage device between computer room air conditioners and chillers

Thermal storage solution to improve efficiency of cooling system by 40-50%

• Shift energy usage to off-peak hours saving up to 30%

• Provide extra cooling capacity to enable growth and survive grid failures

• With Cool Battery, IBM cut energy cost of IBM Bromont site by 45 percent


Broad energy ecosystem to holistically attack the issue

Partnering with leading global data center power and cooling technology providers

Governments and energy utilities are also helping clients improve their overall energy efficiency


IBM has helped companies around the globe increase their energy efficiency and reduce expensesData Center and Facilities Strategy Super computing: Built the #1 super computing center (Mare Nostrum) for

high redundancy with extremely dense computing environment Financial: Built 50 large Chinese data centers – including the country’s top 5 banks

IT Facilities Consolidation and Relocation From many to few: ICBC – 38 to 2 centers; $180M in annual savings Without interruption: 4 to 1 centers with no interruption; ~$11M in annual savings When uptime is critical: Relocation of Wake Medicals hospital data center –

without patient impact

IT Facilities Assessment, Design and Construction Deep experience: >30 million square feet of raised floor Global breadth: Building largest client data centers for Egypt Telecom and India Wide array of assessments: Energy, resiliency and new technology adoption All size businesses: Small client solutions at Bryant University

Specialized Facilities A green leader: Designed and built > 35 percent of the top rated green / Intelligent buildings in Japan When precision matters: Design and building of facilities for clean rooms for chip fabrication and

pharmaceutical companies

Mare Nostrum, Europe's most powerful supercomputer


IBM BladeCenter – Open, Easy, Green Efficient system design for energy savings based on IBM Research

• Consolidation extended to network/IO devices removing the need for extra power supplies and fans

Get best-in-class efficiency for 20% less power than offerings from other vendors

Only IBM BladeCenter offers 10G Ethernet connectivity inside the system

• Up to 95% more energy efficient than external switch solutions


Power supply efficiency innovations

Power Supply Efficiency

80

85

90

95

100

20 30 40 50 60 70 80 90 100

% of max load

Eff

icie

nc

y Design of New Power supplies are planned to meet the 80/20 requirements

• Greater than 80% Efficiency for any load greater than 20%

• Greater weight now given to 40-70% load range over the 100% load in Design & Purchase Decisions

– Redundant system typically run at less than 50% of load

– Typical Customer configurations run in 40-70% range

Increased Emphasis Will Be Placed on 40-70% Load Range

Historical Power Supply

Selection Point (100% Load)


Power efficiency in Information Lifecycle Management

ILM . . . move data to the most cost effective storage for its current use

The ILM Process – Managing information through intelligent archive and destruction

Information Lifecycle

Information Management

Create / Capture

Revise Route Approve Publish Archive /Destroy

Compliance

Audit

Corporate Policies

Classify

Security

Tiered Storage

content

lifecycle content

lifecycle content

lifecycle content

lifecycle content

lifecycle content

lifecycle

Declare

Business Rules

In the future . . . move data to the most power efficient storage that satisfies

usage requirements



Data center

IT Load

55% 45%

Power and Cooling

Server/Storage hardware

70% 30%

Power supply, memory, fans, planar, drives . . .

Processor


Energy Management Technology Trends

Energy TrendingThermal ReportingStaticEnergy Saver ModeEnergy Capping“Soft” Energy CappingProcessor NapMemory NapEnergy-Optimized Fan Control and Altitude InputProcessor FoldingeDRAM vs sDRAMPower supply efficienciesAir flow dynamicsIntegrated bladesSolid state drivesRear door heat exchanger


Energy management at a system level

Helps companies meter, control, even cap their power usage

“Cruise control” for power consumption of servers

Now available on all IBM servers and storage

IBM Active Energy Manager


Set power cap to peak - allocationSimulated graph of actual power consumed by the server over time.

Label Power

Power

(watts)

Time Power Exec Trending (weeks, months)

Power typically allocated to a server

Over Allocated

Power not converted into compute cycles

Proper

Power

Allocation

Wasted Power

Allocation

Allocation Model of Server

Power budget not converted into compute cycles

Power budget converted into compute cycles

Set Power Cap

Based on measured power

Today, label power is the only option within the server


Monitor, manage and reduce consumptionKnowing what’s in your enterprise

CCMDB• Discover devices in your enterprise

IBM Tivoli Monitoring• Monitor, Manage, Alert for use• Adapt application usage to power

constraints

Consolidate / eliminate underutilized resources


Distribute energy use charges

Tivoli Usage and Accounting Manager

Who used what?

How much did IT cost?

Chargeback



Data center

IT Load

55% 45%

Power and Cooling

Server/Storage hardware

70% 30%

Power supply, memory, fans, planar, drives . . .

Processor

Compute Resources

80% 20%

Idle

Resourceusage rate


Virtualization creates fast path to green data centers

Improves server and storage utilization which: • Reduces the number of devices and associated environmentals

• Allows for targeted thermal solutions for efficiencies

• Allows for more efficient power distribution, backup, and regulation

Enables dynamic resource management for:• Deployment and Operational Optimizations

Some examples:• Base Consolidation

• Policy Based Consolidation

• Policy Based Provisioning


Combined utilization

40%

SAN Volume Controller Combined utilization

80%IBM

EMCIBM IBM

HP

Hitachi

Storage virtualization

Pool and share I/O resources for:• Improved utilization

• Reduced energy needs


Environmentally responsible disposal

“To optimize TCO benefits, companies require a corporate standard disposition strategy” -- Gartner Group

IBM Global Asset Recovery Solutions Buyback services for marketable assets

Disposal of assets using environmentally compliant processes

Secure disk overwrite services in accordance with high level security standards

Packaging and transportation services available

Approximately 40,000 units processed per week on worldwide basis

• Less than 1% sent to landfill, none hazardous material

Annually invest more than $100M in infrastructure to support remanufacturing and recycling best practices


Set substantive goals• Effective global goals should document integrated results from across all aspects of your

business

58% Reduction

1998 Became the first semi-conductor company to set a numerical target for

PFC emissions reduction

600

500

400

300

200

100

02000 2001 2002 2003 2004 2005

Green IT Roadmap — Step 1

44%44% IBM Example

Between 1990 and 2006, IBM’s

global energy conservation

actions reduced or avoided CO2

emissions by an amount equal

to 44% of our 1990 emissions.

New goal: to extend the above

achievement by reducing CO2

emissions by 12% between

2005 and 2012.


Neuwing Energy Neuwing Energy VenturesVentures

17 yrs.17 yrs.


Must be transparent and verified• Market expectation is for progress toward goals to be open and verified by reputable 3rd party• Not acceptable to just declare your organization ‘Green’

IBM Example Annual corporate environmental reports released every

year since 1990 U.S. Dept. of Energy's Voluntary Greenhouse Gas Emissions

Reporting for 13 years (since inception) Reported to the Carbon Disclosure Project for 5 years (since

inception) Independent verified greenhouse gas emissions through

WWF Climate Savers, Center for Energy & Climate Solutions, U.S. EPA Climate Leaders, and Chicago Climate Exchange

Launched industries’ first Energy Efficiency Certificate (EEC) program with Neuwing Energy Ventures


Green Power Purchaser

Award 2006

USEPA Climate Protection Award

1998 and 2006

FORTUNE 500 Top 20 2004, 2005, 2006

Business Environmental Leadership Council

11stst


Demonstrate leadership in your industry • Partnerships and collaborations are important if you want to improve

environmental performance of your supply chain.

IBM Example First in our industry to establish numeric goal for reducing PFC emissions Charter memberships in World Wildlife Fund's Climate Savers program, World Resources

Institute's Green Power Market Development Group, U.S. EPA Climate Leaders and Chicago Climate Exchange

Member of U.S. EPA’s SmartWay Transport Partnership and Green Grid Consortium

Charter member of U.S. EPA’s ENERGY STAR

Computers Program 1992

Green Grid Founding Member


Also known as White Tags

A new tradable attribute similar (but different process) to RECs

Represents the value of energy not used (conserved) in Data Centers or other facilities’ efficiency programs

An emerging method to verify your programs by a 3rd party

Created through the implementation of energy conservation projects on the demand side

IBM and Neuwing program is first in market for clients to use

What is an Energy Efficiency Certificate?


Financial

Operational

Social / Regulatory

GlobalFinancial Benefit = f (cost savings) + f (manageability) + f (flexibility) + f (incentives)

Non-Financial Benefit = f (Operational) + f (Social) + f (Global)

What does this mean to your business?


What about the other


Intelligent Utility Networks• IBM and CenterPoint Energy are engaged

in a strategic effort to develop and deploy Intelligent Utility Network (IUN) solutions

Transport Systems• Stockholm Congestion Tax Project - differentiated pricing by

time of day, congestion level, and potentially emissions level

• 1st month pilot results: •Traffic reduced by 100,000 vehicle passages per day (25%)•Public transportation passengers increased by 40,000 / day

Environmental Research• Advanced Water Management• Carbon Management • Alternate Energies

Big Green innovations


IBM Project Big GreenGreen today for better tomorrow

“IBM to reallocate $1 billion a year” …NEW YORK – May 10, 2007 – IBM (NYSE: IBM)

To guarantee the research and development funding for IT energy efficiency technology.

Create an 850 member worldwide IBM “Green Team” of energy efficiency specialists.

Plan, build or prepare our facilities to be Green Data Centers based on IBM best practices and innovative technologies in power and cooling.

Use virtualization as the technology accelerator for our Green Data Centers –to drive utilization up and our annual power cost per square foot down.

Re-affirmed IBM’s long standing commitment to environmental responsibility 1. IBM energy conservation efforts from 1990 – 2005 resulted in a 40% reduction in CO2 emissions

and $250 million energy savings. IBM commits to an additional 12% CO2 savings by 2012.

2. IBM will double the compute capacity of our Green Data Centers by 2010 —without increasing power consumption or carbon footprint, thus avoiding 5 billion kilowatt hours per year and CO2 savings equivalent to 11M cars

IBM Project Big IBM Project Big

GreenGreen


Understand your present environment

Make efficient use of technology

Lead by example

In the final analysis, it’s only our planet…….

ibm.com/systems/greendatacenter


Green IT: www.ibm.com/green

For CIOs:: www.ibm.com/cio For facilities managers: www.ibm.com/services/siteandfacilities

Building a Smarter Planet


Thank you!

© 2010 ibm corporation it optimization9-aug-15 1 ed weber ibm systems sales manager...

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