© 2009 south-western, cengage learningmarketing 1 chapter 22 public relations project purpose...
TRANSCRIPT
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
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CHAPTER 22
Public Relations Project
PurposeSuccessful business leaders understand the
importance of developing good community relations.Students participating in the Public Relations Project
will demonstrate the skills needed in planning, organizing, implementing, and evaluating a single public relations campaign conducted by the group.
The campaign may focus on any topic or subject of interest to the group and should involve the majority of the chapter members.
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
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CHAPTER 22
Public Relations Project
DescriptionThe Public Relations Project can be completed by
one to three students.The project consists of two major parts: the written
document and an oral presentation by chapter representatives.
The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached) but excluding the title page and the table of contents.
(continued on the next slide)
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
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CHAPTER 22
Public Relations Project
DescriptionThe oral presentation will consist of ten minutes for
students to present their public relations project and five minutes for the judge to ask questions about the project.
(continued from the previous slide)
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
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CHAPTER 22
Public Relations Project
ScenarioThe Public Relations Project gives students an
opportunity to promote their organization, a project, school, DECA chapter, or marketing department in a favorable manner to the community.
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
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CHAPTER 22
Public Relations Project
Performance Indicators EvaluatedDevelop and/or identify a theme for a public relations
campaign.Plan and organize a public relations campaign for
the local community.Work as a team to successfully complete a public
relations project. Implement a public relations campaign.Evaluate the planning and implementation process.