© 2008 pearson prentice hall 4-1 chapter 4: communicating across cultures powerpoint by hettie a....

© 2008 Pearson Prentice Hall

4-1

Chapter 4:Communicating across

Cultures

PowerPoint by

Hettie A. Richardson

Louisiana State University


4-2

Opening Profile: Keeping Your Foot out of Your Mouth

Small slips can be big errors: “Hello, wife of the boss” “Thank you for your hostility” Patting someone on the head Do you shake hands, bow, hug, or kiss when

meeting someone?


4-3

Cultural Noise

Behavior Attribution

American: “How long will it take to finish this report?”

American: I asked him to participate.

Greek: He is the boss. Why doesn’t he tell me?

Greek: “I don’t know. How long should it take?”

American: He refuses to take responsibility.

Greek: I asked for an order.


4-4

Trust in Communication

Business transactions based on long-standing vs. arm’s length relationships

High propensity to trust: Nordic countries, China, Canada, US, Britain

Low propensity to trust: Brazil, Turkey, Romania, Slovenia, Latvia


4-5

The GLOBE Project and Communication

High performance orientation (e.g., US) present objective information directly and explicitly

Low assertiveness (e.g., Sweden) two-way discourse and friendly relationships

High humane orientation (e.g., Ireland) avoid conflict, be supportive


4-6

Cultural Variables in Communication

Attitudes Stereotyping

Social organization e.g., United Auto Workers (UAW)

Thought patterns The meaning of double lines


4-7


Roles

Language “Come out of the grave with Pepsi” When “yes” doesn’t mean “yes”


4-8


Nonverbal communication Kinesic behavior (e.g., sticking out the tongue

in China) Proxemics (e.g., the corner office, closeness

when talking) Paralanguage (e.g., the sound of silence) Object language (e.g., monochronic vs.

polychronic)


4-9

Management Focus: Oriental Poker Face

“Oriental poker face” and “idiotic Asian smile”

American mask of confidence


4-10

Comparative Management in Focus: Communicating with Arabs

Arabs are quick to “sound off”

Communication is built on friendship, honor, hospitality

Arabs are high-contact communicators

Time is key in communication process


4-11

Communication Channels

Information systems

Speed of information flow and use

Informal sources of information

Ningensei vs. adversarial


4-12

Information Technology

Global reach does not necessarily mean global business

The web is impersonal, but may require greater cultural sensitivity

There is a predicted annual growth rate of 70% for non-English-language cites and usage


4-13

Managing Cross-cultural Communication

Develop cultural sensitivity Anticipate the meaning the receiver will get

Careful encoding Use words, pictures, and gestures Avoid slang, idioms, regional sayings


4-14

Managing Cross-cultural Communication

Selective transmission Build relationships face-to-face if possible

Careful decoding of feedback Get feedback from multiple parties Improve listening and observation skills

Follow-up actions


4-15

Facilitating Intercultural Communication

Openness

Resilience

© 2008 pearson prentice hall 4-1 chapter 4: communicating across cultures powerpoint by hettie a....

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