© 2008 ibm corporation this presentation is intended for the education of ibm sales personnel. it...

© 2008 IBM Corporation

This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.

XSW174: Go Green with Global Technology Services

Site & Facilities Services

Bret Lehman

February 2008

2 © 2008 IBM CorporationIBM Confidential

XSW174: Go Green with GTS


Data centers are at a tipping point and energy use and cost is the driver

Increased Computing Demand

Changing Cost Dynamics

Data Center Lifecycle Mismatch

US commercial electrical costs increased by 10% from 2005-06.4 - EPA Monthly Forecast, 2007

Data centers have doubled their energy use in the past five years.3 - Koomey, February 2007

Per square foot, annual data center energy costs are 10 to 30 times more than those of a typical office building. 2 - William Tschudi, March 2006

“Twenty-nine percent of clients identified” data center capability affected server purchases ”- Ziff Davis

“Eighty-seven percent of data centers were built before 2001”5

Between 2000 and 2010 sever installations will grow by 6x and storage by 69x. Wintel and Unix server utilization low – 3 to 30% – IBM / Consultant studies

1. Gartner, Data Center Power and Cooling Scenario Through 2015, Rakesh Kumar, March 2007.2. William Tschudi, March 2006.3. Koomey, February 2007.

4. EPA Monthly Forecast, 2007. 5. Nemertes Research, Architecting and Managing the 21st Century Data Center, Johna Till Johnson, 2006.




Project ‘Big Green’

IBM to reallocate $1 billion each year: Build leadership technologies, services, tools

and methodologies to significantly reduce total energy consumption in a data center

Plan, build or prepare our facilities to be Green Data Centers based on IBM best practices and innovative technologies in power and cooling.

Re-affirming a long standing commitment Double the compute capacity by 2010 —

without increasing power consumption or CO2 emissions avoiding 5B kilowatt hours per year

Data centers = 6% total space but consume 30% of the energy cost

Going Green impacts pocket-book and the planet

– Business: Double your IT capacity – Operational: Save 45% energy savings or $1.3M per year – Environmental: 1,300 less cars or 3.5 M pounds of coal

DiagnoseGet the facts to

understand your energy use and opportunities

for improvement

Build

Plan, build, and upgrade to

energy efficient data centers

Cool Virtualize

Implement virtualization and other innovative

technologies

Manage & Measure

Seize control with energy

management software

Green Data Center

Use innovative cooling solutions




IBM Data Center Global Expertise

A decade of managing 8M square feet of data centers around the world

IBM Strategic Delivery ModelIBM Metrics 1997 Today

CIOs 128 1

Host data centers 155 7

Web hosting centers 80 5

Network 31 1

Applications 15,000 4,700

GlobalResources

Strategic IGA Location

Strategic Web Locationfor IGA

Ethernet & Power9 Networks

TE

CH

NO

LO

GY

Plus…Deep experience in helping our clients data center challenges Significant services deployment capability: 600-data center, 2,300–server, and x-storage resources Helping clients met IT growth requirements with resilient, cost-effective solutions Global breadth: built >30M square feet of data centers; top 5 Chinese banks; India & Egypt telecomm




Where does the energy go?The data center energy challenge affects both the physical data center and the IT infrastructure

Chart and data source: American Power Conversion Corporation (APC) white paper, Implementing Energy Efficient Data Centers, #114, by Neil Rasmussen, 2006.

Power use

% o

f to

tal

da

ta c

en

ter

ele

ctr

icit

y u

se

35

30

25

20

15

10

5

0Chiller/cooling

tower

Informationtechnology

Switch/gen

Uninterruptiblepower

supply (UPS)

Power distribution

unit

Computerroom air-

conditioner

Humidifier

Optimize IT Infrastructure Energy

Efficiency

Optimize Data Center Infrastructure Energy

Efficiency

Active Energy Management

Lighting

Cooling systems Electrical and building systems




In October 2006 we announced four new global offerings to address our clients data center power and cooling issues

High Density Computing Data Center Readiness Assessment:Helps clients benefit from high density computing by assessing: their capacity and capability within their existing data centers, the gaps that could jeopardize continuous operations, and the actions to resolve identified concerns

Thermal Analysis for High Density Computing:Identifies and resolves heat-related problems within existing data centers and provides options for cost savings and future expansions

Scalable Modular Data Center:Install a new data center quickly using modular solutions. The capability can be installed in nearly any working environment and provides ready power, cooling, security and monitoring for a turnkey data center environment

Data Center Global Consolidation and Relocation Enablement:Provides a consistent, repeatable, phased management approach to help clients implement a data center relocation/consolidation by leveraging local IBM site and facilities expertise around the globe




In May 2007 we announced three new global offerings to establish IBM’s market leadership position

Data Center Energy Efficiency Assessment:Comprehensive assessment of client data center and supporting physical infrastructure to identify operational cost savings. Assist customers with utility rebates or LEED certification

Data Center Stored Cooling Solution:Thermal storage solution utilizing synthetic phase change material to reduce cooling energy costs. Chiller operation displaced to off peak hours. Optimal chiller sizing and improved reliability

Optimized Airflow Assessment for Cabling:Solution to the issue of excess, obsolete cabling in a raised floor air delivery plenum. Identifies and removes unused cabling for the client resulting in an energy optimized air delivery system.




Data Center Energy Efficiency Assessment

Provide facts to reduce energy consumption by 53% annually

Client requirements Support IT growth with an existing 5,000 sq ft center

Improve data center energy efficiency & reduce costs

Solution Comprehensive, fact-based analysis

Evaluate cooling system components, electrical systems and other building systems

Provide baseline metric (MPG) for data centers

Deliver roadmap of cost justified recommendations

Benefits Up to 53% annual energy savings

40% annual savings on actions with < 2 year payback

$125-170K annual energy savings

Improvements Cost ($K) Payback

Reduce recirculation & bypass of cooling air < 5 < 1 year

Increase CRAC air discharge temperature < 5 <1 year

Adjust indoor temperature & relative humidity < 3 <1 year

Turn off CRAC’s where no IT equipment load < 1 immediate

Improve UPS efficiency 40-140 1-2 years

Consider transferring IT loads to two PDUs Varies varies

Implement occupancy sensor light controls < 5 1.5 years

Variable speed fans 200 6 years

Variable speed scroll compressors 300 18 years

Total 60 - 700 1 To 18 years

Most energy efficient

Least energy efficient

66% 28%

50%40%

33%

Current

Objective

1.5 3.5

2.0

2.5 3.0




Scalable Modular Data Center-Bryant University

Rapid deployment of a traditional data center at 20% less cost than a traditional data center raised floor

Client requirements Decentralized IT infrastructure was costly, inefficient and

increasingly unable to scale to growing demands for IT services

Needed to consolidate to an enterprise-class data center

Solution Implemented an IBM Scalable Modular Data Center solution

with advanced InfraStruXure® architecture from IBM Alliance Partner APC

Standardized on IBM BladeCenter® for virtualized Microsoft® Windows® and Linux®

Saves on power and cooling costs; can provision new virtual servers in < 1 day

Benefits Reduced physical servers from 75 to 40 40 to 50 percent reduction in floor space requirements Contributed to reduced carbon footprint and reduced

power consumption/cooling

“The IBM and APC solution is more efficient, targeting cooling on the components that need it, rather than wasting energy chilling the surrounding air.”

— Rich Siedzik, Director of Computer and Telecommunication Services, Bryant University




Data Center Stored Cooling-IBM Bromont

Implement innovative cooling technologies to reduce operational costs from the largest energy user by 45%

Client requirements Identify and attach the largest areas of energy

consumption Reduce energy consumption and operating costs of chiller

plant supporting Bromont (Quebec, Canada) site

Solution

Install “Cool Battery” Increase chiller utilization by storing cold for use

throughout the day Leverage environment - free cooling

Benefits Reduced chiller plant energy cost by 45%

Over 5.3 million kwhr per year Demand reduction of approximately 1 MW

Avoided need to install additional chiller Environmentally-friendly, non-toxic, no-maintenance




Data Center Consolidation and Relocation Services

IBM and our clients are seeing results from data center builds

$180M reduction in annual operating expenses from consolidating 38 to 2 data centers and improving business resilience (China)

$7.2 M USD in annual operational savings for consolidating 4 centers into one 3,800 square foot data center (Germany)

Seize control with energy

management software

Green Data Center

Get the facts to understand your energy use and opportunities

for improvement

Manage & Measure

Diagnose

VirtualizeImplement

virtualization and other innovative

technologies

Use innovative cooling solutions

Cool

Plan, build, and upgrade to

energy efficient data centers

Build




Features Assessment of a facility’s as-built power

supply and heat removal capabilities

Comparison of existing capacity against power and cooling requirements demanded by high density technology—existing or planned

Examination of the entire interdependent power and heat removal supply chain

Identification of gaps potentially jeopardizing continuous operations

Comprehensive evaluation that forms the basis for recommendations for any necessary remedial measures

Potential benefits Offers professional guidance in managing the

growth and expense challenges associated with high density technology

Provides key technology insight to identify design shortfalls and capacity limitations

Helps enable continuous operations Helps clients adopt powerful computing capabilities

to meet escalating customer demands

High density computing data center readiness assessment

Preparing for the new demands of high density technology

Why IBM?

A proven track record of successful data center facility design and operations projects

A dedicated team of 450 experts, some with more than 20 years of experience in the field

An extensive international reach

Insight into industry trends, as well as changing costs and risks, on a large scale

Thought leadership on the emerging issue of increasing power and cooling requirements

Paving the way for greater power in the data center




Features Designed to create real-time thermal analysis

models to address power and cooling issues in data centers

Based on methodologies for modeling current or planned data centers

Generates models that enable the intelligent placement of new computing equipment

Potential benefits Helps lower data center costs by improving cooling

efficiency and reducing related power consumption Increases system uptime by helping to reduce

server outages caused by high-heat conditions Provides information you can use to better

understand how to manage data-center growth Facilitates the effective consolidation of data-center

facilities Helps to improve data-center facilities’ reliability

Thermal analysis for high density computing

Helping to increase system resiliency, business continuity and productivity

Why IBM?

Deep global expertise

Solutions based on experience acquired designing and building IBM data centers

Clear understanding of technologies and vision for the future

Partnerships with key providers

Leveraging real-time thermal modeling to help identify, address and resolve heat-related issues in data centers




Features A comprehensive review of your existing

cabling infrastructure A plan for improvements to your data center

that can help increase availability and maintain a security-rich environment

An expert analysis of the overall cabling design required to help improve data center airflow for optimized cooling

Recommendations for cabling system improvements customized to your environment

A report on how the new structured cabling design can help maximize airflow for cooling, which can help improve efficiency and reduce power consumption

Potential benefits Increased availability, improved energy efficiency and

reduced overall data center management costs Fiber connector inspection helps ensure condition of

connections, which reduces potential for downtime

Documentation of cooling systems helps companies keep cables and trunking organized and well managed, which facilitates change and growth within data centers

Having the ability to grow easily enables companies to react more quickly to opportunities in the marketplace

Optimized airflow assessment for cabling

Review and analysis of current cabling systems to help ensure, or increase, your availability and to optimize the airflow to support efficient cooling

Why IBM? Expertise: More than 30 million square feet of raised-floor

data centers built for clients Expertise: More than 100 IBM data centers under

management, with more than 6 million square feet in production

Strong Assets: Structured methodology, intellectual capital and global reach

Strong network of data center providers: Strategic relationships with major cabling, power and cooling equipment vendors

Avoid reduced availability due to your cabling infrastructure




Benefits of a Green Data Center

From To

Rising global energy prices

Squeeze on IT budgets

Constraints on IT growth

Ability to accurately view baseline energy cost

Cost savings from more efficient energy use

Relax budgetary pressures to allow growth

High density server systems

Exploding power & cooling cost

Aging data centers

More computing performance per kilowatt

Shift energy to cool / energy to operate ratio

Extend the life of existing facilities

Corporate social responsibility

Lack public image

Improve employee moral

Meaningful energy conservation and reduced carbon footprint

Improved public image

Positive contribution to the Green movement creates a good place to work

Financial

Operational

Environmental

Build

Cool Virtualize

Manage Measure

Diagnose

Green Data Center




Recommendations for your clients

CIO’s should take pro-active leadership to enable business growth and reduce operational costs

Start by getting the facts on energy usage

Data center infrastructure

IT infrastructure

Implement “no regrets” actions quickly

Leverage IBM experience in energy efficiency and resiliency

Deep experience and global breadth

Client and internal expertise

Deliver business resilience and operational savings

Leadership in hardware, software and services




Messages

Energy efficiency is a global challenge that will be an issue for the next decade

IBM Project Big Green is defining leadership in data center energy efficiency

Real solutions are available today

We are deploying these capabilities with our clients and within IBM

You can help your clients understand how to get started




Contact list for additional information

Offering Global Offering Manager

High Density Computing Data Center Readiness Assessment

Bret Lehman: [email protected]

919-486-1441

Thermal Analysis for High Density Computing Bret Lehman: [email protected]

919-486-1441

Scalable Modular Data Center Brian Canney: [email protected]

732-905-7942

Data Center Consolidation and Relocation Services Larry H Thompson: [email protected]

914-766-4963

Data Center Strategy Services Tony Bentivegna: [email protected]

614-659-7029

Data Center Energy Efficiency Assessment Mike Hogan: [email protected]

919-254-7742

Data Center Stored Cooling Solution Bret Lehman: [email protected]

919-486-1441

Optimized Airflow Assessment for Cabling Carel Frankemolle: [email protected]

3120-513-2690




IOT contact list

IOT IOT Leader

AG Adrian Nelson: [email protected] 1-202-595-1610

Canada Susan Follis: [email protected] 1-905-316-1215

Latin America Carlos E Stanis: [email protected] 55-11-2132-3905 (T/L 842-3905)

NE Chris Scott: [email protected] 44-1252-559435

SW Miguel Fidalgo Garrido: [email protected] 34-91-397-9542

AP Glen Yuan: [email protected] 02-8723-8896

Japan Fumihiro Morisaki: [email protected] 81-3-5649-7359




Modular Systems education is located on the STG SMART Zone!

http://lt.be.ibm.com/smartzone/modularsales

Go to: http://lt.be.ibm.com/smartzone

Select “Modular Systems” from Platform Education menu

Click on tab “Online Learning (STG Online)”

Go to “iDataPlex” folder for additional education offerings

STG SMART Zone

SMART people sell more!




IT Related Facilities Related Industry Related

Design / Build Economies of scale – 300,000 sq ft Power Density - 90 watts / sf

(modular to 140) Best Practices Equipment Layout No Single Points of Failure Tier 3 design point

Operate Virtualized High Utilization Workload Demand modeling for future

requirements Three dimensional space and power

billing Low Green Grid PUE metric Integrated Power Management

Software Liquid cooled equipment Low long term TCO

Cooling Free cooling > 50% Chiller water Pumping/Air

handling units variable speed drives

DC CRAC Motors

Electrical Modular power density

expansion options

Other building systems Energy Efficient Lighting High “R” Value Insulation

LEED Certification Objective

Energy Management Programs ($700K) Power Company Rebates Government Incentives Renewable Energy Certificates

Environmental Programs Wind Power Generation (1,000 MW) Reduced CO2 emissions

Data Center Expansion- IBM Boulder

Add 72,000 square feet to a highly resilient center to include energy efficiency as a design point




IBM’s Data CentersIT Infrastructure Energy Efficiency Strategy

Facility Infrastructure Energy Efficiency Strategy

Centralization

Physical Consolidation

Virtualization

Application Integration

Improved Operations

BestPractices

State-of-the-Art

Consolidate many centers into fewer

Reduce infrastructure complexity

Improve facilities management

Reduce staffing requirements

Improve business resilience (manage fewer things better)

Improve operational costs

Consolidate many servers into fewer on physical resource boundaries

Reduce system management complexity

Reduce physical footprints

Remove physical resource boundaries

Increased hardware utilization

Allocate less than physical boundary

Reduce software licensing costs

Migrate many applications into fewer images Simplify IT environment Reduction of operations resources Improve application specific monitoring and

tuning

Conservation techniques Infrastructure energy efficiency Improved airflow management

Hot and cold aisles Improved efficiency

transformers, UPS, chillers, fans, and pumps

Free cooling

Integrated power management

Direct liquid cooling

Combined heat and power




Value propositionComputational fluid dynamics (CFD) software tools are deployed to create predictive thermal models that enable clients to plan new data centers designed to satisfy current equipment cooling requirements, to support additional equipment underpinning future IT expansion, and to isolate thermal problem areas in the data center. Still in pilot mode, IBM’s proprietary measurement and modeling tool, Rapid Thermal Imaging of a Data center (RATID), can soon be deployed to develop real-time thermal models of data centers to assess the thermal profile of the existing data center, as well as to predict the effect of adding, removing or relocating equipment in the computing environment.

ContactsBret Lehman - Global Site and Facilities Services Offering Development Executive - [email protected] 919-486-1441Joe Maltby - US National Site and Facilities Services Leader - [email protected] - 877-247-5970Brian Rosenberg - Canada Site and Facilities Services National Practice Leader - [email protected] - 778-327-7155 Roberto Cruz - Latin America Site and Facilities Enablement - [email protected] – +54-11-4319-6494 Chris Scott - NE IOT Site and Facilities SPL Leader - [email protected] – +44-1252-559435Frederic Berchet - SW IOT Site and Facilities Service SPL Leader - [email protected] - 33-1-4188-6963Glen Yuan - AP Site and Facilities Services SPL Leader - [email protected] - 02-8723-8896

Where to find additional information https://w3-1.ibm.com/services/kportal/index.web.wss

Service product descriptionIBM IT Facilities Assessment, Design and Construction Services – thermal analysis for high density computing is designed to assist clients in identifying, addressing and resolving heat-related issues with regard to the computing equipment within their facilities.

Qualifying questions• Are you experiencing thermal issues such as hot spots, unexplained computer failures

or hiccoughs in your data center?• Are your air conditioners keeping your computer room at the recommended

temperature?• Do you plan on deploying high-density IT now or in the future in your existing

computer room?• When you add computer equipment, do you spend an inordinate amount of time trying

to balance the heat-loading caused by the new machines?• Are you concerned with the trends in IT and the potential impact on your facility? Do you

think your facility can accommodate this technology?

Client benefits • Helps reduce energy consumption and associated costs• Reduces downtime to boost both productivity and infrastructure ROI• Ensures that new equipment is properly located upon installation• Enables infrastructure scalability and the development of a growth strategy for the future

Target audienceClients that are experiencing equipment failures or are unable to install new equipment because of heat concerns; clients that are using excess AC capacity and are seeking to lower related costs; clients that want to better manage existing facilities or to build new facilities to support growth• CIO• Data center manager, facilities manager• Enterprise architects

Thermal analysis for high density computing

Business drivers• Control costs associated with data-center cooling solutions• Reduce equipment failure/infrastructure downtime due to heat• Manage data-center growth by streamlining the addition of new equipment• Enhance the scalability of existing and planned IT infrastructure solutions

Competitive positioning and IBM differentiation• Proven methodology employs two distinct processes: one to allow clients to develop

cost-effective thermal solutions for current installations and one to create models that will enable them to optimize new facilities

• Proprietary thermal analysis measurement and modeling tool: RATID• While a number of companies provide thermal imaging analysis and solutions for data

centers, IBM’s ability to develop and deliver comprehensive site and facilities solutions, and to understand how the solutions impact the entire IT infrastructure strategy, differentiates us as the leading provider of this service

Service delivery and pricing• US$12,000+: Dependent on computer room size and complexity; client collects specific

data and submits findings to IBM; IBM works with client to interpret results and to make subsequent recommendations

• US$50,000+: IBM ships RATID to client; IBM specialists perform data collection and analysis; IBM SME interprets and presents results and solution




Value propositionThe high density computing data center readiness assessment consulting methodology fuses IBM’s deep technology insight and decades of experience in data center facility design and operations to help CIOs and other IT decision makers determine a data center facility’s capacity to accommodate high density technology and to operate it reliably.

Contacts• Bret Lehman, Global site and facilities services offering development executive

[email protected], 919-486-1441 • Joe Maltby, US national site and facilities services leader

[email protected], 877-247-5970• Brian Rosenberg, Canada site and facilities services national practice leader

[email protected], 778-327-7155 • Roberto Cruz, Latin America site and facilities services enablement

[email protected], 54 -11 4319-6494 • Chris Scott - NE IOT site and facilities services SPL leader

[email protected], 44-1252-559435• Frederic Berchet, SW IOT site and facilities services SPL Leader

[email protected], 33-1-4188-6963• Glen Yuan, AP site and facilities services SPL leader

[email protected], 02-8723-8896

Where to find additional informationhttp://w3-3.ibm.com/services/salesone/ShowDoc.wss?docid=S1USflexiblerevOcaFdnAetiSLPScrossLoBofferings

Service product descriptionPart of the site and facilities services service product line, IBM Data Center and Facilities Strategy Services – high density computing data center readiness assessment can help clients gauge their capacity to support high density IT infrastructure components in their data center facilities. By determining the existing facility’s power-supply and heat-removal capabilities and mirroring them against the power and cooling requirements demanded by the new technology, high density computing data center readiness assessment can identify potential gaps that could jeopardize continuous operations, providing a foundation for remediation.

Qualifying questions• Does your data center contain high density IT components?• Are you considering the deployment of high density equipment in your data center?• Have you assessed your facility’s power supply and cooling capabilities? • Do you know if your facility currently has the capacity to support continuous operations

for a high density computing environment?

Client benefits • Provides a thorough analysis of the as-built capabilities of the client’s facility• Helps determine the client’s readiness for the deployment of high density technology• Leverages key technology insight to translate shortfalls and capacity limitations into

comprehensive remediation plans• Enables a proactive approach toward ensuring continuous operations in a high density

environment

Target audience• CIOs and technical staff, including data center managers, facilities managers and

enterprise managers• Industries requiring more power-intensive IT infrastructure components, including

finance, retail, distribution, technology and healthcare• Client segments including universities, research labs and research-intensive small and

midsize businesses (SMBs)

High density computing data center readiness assessment

Business driversAs data continues to proliferate, IT managers are turning to high density equipment to optimize data center floor space. However, this high density technology demands enormous amounts of electricity and produces previously unimaginable amounts of heat per equipment footprint—requirements that most traditional data centers were not designed to support. This dilemma creates a demand for consulting that assesses a facility’s readiness for high density technology and informs a client’s next steps for ensuring adequate power supply and cooling capabilities.

Competitive positioning and IBM differentiation• IBM competitors: business consulting firms (e.g., Accenture), technology services firms

(e.g., EDS, Forsythe) and technology and construction firms (e.g., Hewlett-Packard, Sun Microsystems, Oracle)

• IBM differentiation: dedicated team since 1986; proven track record; fusion of technology insight with deep IT facility design and operations experience; global reach with preferred partners in all geographies

Service delivery and pricingPricing can range from US$30,000–$150,000 per engagement, depending on the size and complexity of the given site infrastructure




Value propositionScalable modular data center for SMB helps allow clients to quickly deploy ready-made data centers in less time and at lower cost than traditionally designed data centers. IBM’s experience, server technology knowledge and facilities infrastructure expertise help clients more easily define their server and facilities requirements.

Contacts• Matt Brown, Global Offering Executive, Matt Brown/Dayton/IBM• Joseph Maltby, GTS Principal, Joseph Maltby/Richmond/IBM• John Short, GTS Principal, John Short/Minneapolis/IBM• Jim Beza, GTS Principal, Jim Beza/Oakland/IBM• Dave McCoy, GTS Principal, Dave McCoy/Riverside/IBM

Where to find additional information• See SalesOne

Service product descriptionIBM IT Facilities Assessment, Design, and Construction Services – scalable modular data center for SMB enables clients to create a data center in a reduced amount of time using a kit or package from an IBM-preferred vendor. The data center can be installed in nearly any working environment and provides ready power, cooling, security and monitoring.

Qualifying questions• What are the growth projections for your server environment?• Where are your servers installed?• How are your servers managed?• Are you facing heating and power problems with your current

server installation?

Client benefits• Deployment of a fully functional data center—faster• Better cost control through real-time data center management • Ability to install a data center almost anywhere• Scalability to accommodate server growth

Target audienceSMB clients that operate servers in non-data-center environments that are experiencing server growth and are looking for a more secure and efficient solution. Primary audience is CIO; secondary audience is data center or facilities managers.

Scalable modular data center for SMB

Business drivers• Server growth• Security requirements• Power and cooling issues• Capacity management• Need to cost-effectively deploy small-scale data centers

Competitive positioning and IBM differentiation• Competitors include existing enterprise facilities operations,

power protection companies (Liebert, Eaton), data center architects, local boutique design/build firms and consulting firms

• IBM’s server and facilities infrastructure expertise sets it apart from competitors.

Service delivery and pricing•Typical price ranges:

•Statement of requirements: US$20,000–$50,000•OEM content: US$380,000–$700,000•IBM services: US$50,000–$125,000




Data Center Energy Efficiency Assessment - IBM Lexington

Extend useful life of an 84K square foot center with 15% energy savings from physical infrastructure efficiencies

Client requirements Not able to grow energy and cooling capacity in existing 84K

sq ft data center Need to reduce energy used by physical infrastructure to

grow IT equipment

Solution Comprehensive, fact-based analysis

Evaluate cooling system components, electrical systems and other building systems

Provide baseline metric (MPG) for data centers

Deliver roadmap of cost justified recommendations

Estimated Benefits 15% annual energy savings from physical infrastructure $55-65K annual energy savings in an efficient center All investments have < 2 year payback

Improvements Cost ($K) Payback

Air management improvements: floor gaps, blanking plates, tile placement

< 5 < 1 year

Align servers using hot / cold aisle techniques <10 < 1 year

Increase chilled water temperatures < 5 <1 year

Increase supply air temperatures from CRAC’s < 3 <1 year

Re-commission water side economizer for “free cooling” ~ 50 to 100 < 2 years

Total 75 - 125 < 2 years

Most energy efficient

Least energy efficient

66% 28%

50%40%

33%

Current

1.5 3.5

2.0

2.5 3.0

© 2008 ibm corporation this presentation is intended for the education of ibm sales personnel. it...

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