© 2007 ibm corporation isv & developer relations (idr) global technology unit (gtu) go further...
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Go further with a team you trust © 2007 IBM Corporation
ISV & Developer Relations (IDR)Global Technology Unit (GTU)
The GTU Touch – Adding Value to the Israeli Partner
IBM Partnership Roadmap - June 19th, 2007
Dana Levinson-Gerbi, GTU Marketing Manager
© 2007 IBM Corporation2
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
Go further with a team you trust
Events of All Kinds (Exhibitions, Trade Shows, Conferences, Forums…)
Events in which the GTU Participates:
International events initiated by IBM WW (PW)
Local events initiated by IBM IL (IBM IL Annual Event)
International and local industry events in which IBM participates
(*International: ITU, 3GSM-Telco, RSA-Security, Acord Loma-
Insurance *Local: SW 07)
International events of partners (Comverse UF)
© 2007 IBM Corporation3
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
Go further with a team you trust
ITU World 2006
© 2007 IBM Corporation4
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
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PartnerWorld 2007
Over 40 ISVsAbout 250 Meetings
© 2007 IBM Corporation5
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
Go further with a team you trust
Events initiated by the GTU:
Technical events led by technical experts (developerWorks Briefings, IBM Innovation Center Workshops, Cinema-Tech events)
Business and marketing events (The annual event for the Israeli VC community, IBM’s resources workshops)
These events are free of charge
© 2007 IBM Corporation6
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
Go further with a team you trust
GTU Solutions Catalogue
Eligible: All the GTU Partners
Online Public Domain
Sorted by: Industry, Technology, A-Z
Dynamic and Flexible
User Friendly
Watch the GTU Solutions Catalogue: ibm.com/il/gtu
© 2007 IBM Corporation7
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
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GTU Newsletter – Telling Your Story within IBM
Content: Agreements, Wins, Announcements…
IBM Confidential: Internal Distribution Only
Distributed to Senior IBMers
On a Quarterly Basis
© 2007 IBM Corporation8
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
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Support and Promotion of IDR BenefitsFor Example: Client Events Package (Hosted Customer Meeting)
Distribution Based on IBM Israel DB
Registration through IBM (Call Center, GTU Website)
Graphic Design Assistance
Publication at the GTU and IBM Israel Websites
Computerized Registration Services
Participant Bags including the partner’s collaterals
IBM Speaker
© 2007 IBM Corporation9
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
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IBM-Eurekify:
Compliance and Regulations (June 10th, 2007)
(“Client Events Package” Benefit)
90 Attendees
© 2007 IBM Corporation10
ISV & Developer Relations (IDR) Global Technology Unit (GTU)
Go further with a team you trust