© 2006 ibm corporation improving operational efficiency with service oriented architecture name...

© 2006 IBM Corporation

Improving Operational Efficiency with Service Oriented Architecture

Name Title

This pitch is an extension to the SMB for SOA presentationWhen to use this pitch – existing accounts or new accounts.

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IBM WebSphere Software

Operational efficiency

Use Web Services

Integrate through Service Orientation Implement a Service

Access information

Manage Business Processes

Productivity

Cost reduction

Aggregate User Interactions

Customer retention

Solving Top Business ChallengesCreating or Improving IT Solutions by Leveraging the SOA Foundation

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Questions You Need to Consider

Can you rest on your laurels, or must you improve operations?

How can SOA facilitate a continuous improvement cycle?

How can IBM help you get started?

73% of Mid-market companies already using Web Services

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Be prepared for change. It’s the only thing you can count on.

Changes you drive

New offerings

New target markets

New suppliers

Changes that drive you

From Francs to Euros

SOX, Basel II regulations

Competitors from China

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Your survival may depend on how fast you adapt

“We are being told that flexibility in business will be more important than operational efficiency … We might be arriving at another age where we see the demise of some forms of business because they could not adapt fast enough.”

Bryan Glick, Global Future Forum

An Industry Think Tank

Adapting rapidly may Adapting rapidly may become the only way to become the only way to improve operations.improve operations.

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Business flexibility depends on IT flexibility

“Today’s IT architectures, arcane as they may be, are the biggest roadblocks most companies face when making strategic moves.”

–McKinsey “Flexible IT, Better Strategy”

““There is nothing so useless There is nothing so useless as doing efficiently that which as doing efficiently that which should not be done at all.”should not be done at all.” -- Peter F. Drucker-- Peter F. Drucker

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IT flexibility enables exploitation of Web Services

“Web services… make it possible to render business elements of increasing complexity—initially calculations, but ultimately, relationships and materials—as software. By 2007, they will have totally flooded the canals of interenterprise communication.”

–Gartner “Web Services in Action”

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Use Web Services

Improve operational efficiency Taking advantage of information and business tasks provided by others

Reduce errors, cost and time associated with manual processes

Improve satisfaction by interacting real-time with customers and partners

Increase customer loyalty by providing value-add services

Assemble: Rational Web Developer (Included)

Deploy and Manage: WebSphere Application Server - Express

IBM SOA Foundation

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Worked with business end users to define project

Nintendo of Australia: Improving remote operations“Web services are key to new business opportunities” Peter Stroud, IT Manager

Modeled re-engineering existing software versus new ERP package to enhance remote information access

Installed new Web services enabled ERP packaged

Deployed through WebSphere Application Server to deliver online information, replacing printed documents

Managed using Web Browser based console

Saved an estimated AUS$200,000 to re-engineer existing software and reduced maintenance costs by AUS$20,000 per year.

SOA Adoption

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Needed to boost efficiency to maintain profitability

AAA Carolinas: SOA drives call center improvements“IBM WebSphere software lets us reuse existing services” Harry Johns, IT Manager

Modeled solutions to automate their loan application processes

Installed WebDocs-iSeries Edition from RJS Software Systems (RJS), an IBM Business Partner

Deployed through WebSphere Application Server to access all customer service functions from one screen

Managed using Web Browser based console

23% reduction in resolution time for customer calls; applications processed in days, not weeks; $20,000 annual storage cost savings; ROI in less than two months

SOA Adoption

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[Picture]

Assemble Web Services applications quickly and easily

Run services and applications in the most secure, cost-effective, easily affordable entry point to SOA

Reuse assets and extend their reach and usefulness

Manage applications effortlessly

Grow as needs evolve

#1 in 2004 market share for Application Servers*

IBM WebSphere Application Server comes out on top

IBM WebSphere Application Server – Express V6

The industry's leading application server for building, running & managing business-critical application services

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SOA requires a robust, secure deployment environment

*Gartner Market Share: AIM and Portal Software, 2004, June 2005

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Add Web Services to applications quickly and easilyVisual tools included to find Web Services and easily add them to applications

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Wizards or drag and drop Web service onto page

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Run services in a secure, affordable environment2

Assemble, Deploy and Manage with a complete offering, including telephone support!

Comprehensive support for Security Standards Full J2EE security model Web Services security SSL channel framework Government security standards support

Rational Web Developer tools Standard J2EE application server Management console Samples gallery with best practices and sample applications Getting started tutorial 1 year telephone support included

Resilient application server security implementation

Complete offering with low per user and per processor pricing

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Reuse assets and extend their reach and usefulnessIncrease return on investment and lower total cost of ownership by reusing existing IT assets with comprehensive support for Web Services standards

Web Services standards allow extension of applications from many sources

Windows, iSeries, Linux based applications

Web Services repository included

Enable other developers to learn about existing services and reuse them in applications

Build Composite Applications

Assemble applications by reusing services rather than writing everything

Reusable application

module

Changing business requirements

Changing customer needs

New application moduleExisting application module

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Reuse assets and extend their reach and usefulnessIncrease return on investment and lower total cost of ownership by reusing existing IT assets with comprehensive support for Web Services standards

Changing business requirements

Changing customer needs

Reusable application module

New application module

Web Services standards allow extension of applications from many sources

Windows, iSeries, Linux based applications

Web Services repository included

Enable other developers to learn about existing services and reuse them in applications

Build Composite Applications

Assemble applications by reusing services rather than writing everything

Alternate graphics – good for screen show

to show reuse of assets

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Programmable mediations

Guaranteed delivery

Highly available

Reuse Java assets and extend their reach

Fully implements the Java Message Service (JMS) 1.1 specification enabling: High-speed point-to-point, Publish/Subscribe and request/reply messaging Reliability options from “best effort” to once and once only assured delivery

Fully compatible with and complementary to WebSphere MQ

J2EE Applications

JavaApplications

.NET Applications

Web Services

Leverage the new Java messaging engine to exchange business data up to five times faster than previous releases

WebSphere Application Server

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Manage Applications Effortlessly

Administrative Console can be accessed by the Administrator via a Web browser.

Allows user to navigate through a tree of panels

Admin support for mixed platforms and versions

Ability to manage WebSphere Application Server and other WebSphere products from a single console

Manage complex, dynamic IT environments simply and efficiently, while building skills that can be reused across other WebSphere products

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Manage Web Services Effortlessly

Administrative Console can access Web Services performance information

– Size of request and response payloads

– Response times

Can be viewed with Tivoli Performance Viewer

– Integrated with WAS – Express Admin console

Works with Tivoli Performance Monitor to proactively manage your environment

Monitor performance and availability of Web Services to maintain user satisfaction

Counter/Statistic Name Description

numberReceived Number of requests service received

numberDispatched Number of requests service dispatched/delivered

numberSuccessful Number of requests service successfully processed

responseTime The average response time, in milliseconds, for a successful request

requestResponseTime The average response time, in milliseconds, to prepare a request for dispatch

dispatchResponseTime The average response time, in milliseconds between dispatch of a request and receipt of reply

replyResponseTime The average response time, in milliseconds, to prepare a reply after dispatch

size The average payload size in bytes of a received request/reply

requestSize The average payload size in bytes of a request

replySize The average payload size in bytes of a reply

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Capabilities

CustomerNeeds

Reduced acquisition costs; Rapidly develop & deploy departmental apps, small footprint..

Proven performance/ scalability, enterprise wide deployment, functional depth, robustness

Basic security, easy administration & deployment of single application; low transaction volumes, single app server

High transaction volumes, High Availability, Clustering; Advanced Web Services; Optimized resource utilization…


Network Deployment

WebSphere Application

Server Community

Edition

WebSphere Application Server - Express

WebSphereApplication Server

Built on common WebSphere code

Built on open source technology

Grow as needs evolve, leveraging core skills and assets

WebSphere Application Server for zOS

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WebSphere Application Server is the foundation of the WebSphere Platform

100’s of IBM and Business Partner products leverage WebSphere Application Server for its scalability, reliability, security…

Grow as needs evolve, leveraging core skills and assets Your investment in WebSphere Application Server skills is leveraged as you move up the WebSphere stack, saving you valuable time and money

WebSphere WebSphere Portal ServerPortal Server

Workplace Services Express


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WebSphere WebSphere Commerce Commerce BusinessBusiness

WebSphere Commerce Express

WebSphere WebSphere Process Process ServerServer

WebSphere ESB

WebSphere Business WebSphere Business Integration ServerIntegration Server

WebSphere Business Integration Server

Express

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Why IBM for SOA?

Infrastructure

Know-how & best practices

Skills

Partners

IBM understands service orientation and your business

Unmatched breadth and depth of products Over $1B/yr invested in SOA Leadership in open standards: active in 50+ committees Over 300 SOA-related patents

Thriving ecosystem of partners (ISVs, SIs, Resellers) 1000+ partners in SOA community

Expertise in aligning business and IT processes SOA consultants, architects and IT specialists Dozens of SOA-enabled business solutions Unique intellectual property and methods

Extensive Industry experience and best practices Over 1000 customers worldwide

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Getting Started5 SOA project areas for rapid ROI

1. Single source of information for customers, products

2. Automating processes across multiple companies and users

3. Business service reuse

4. Integrating trading partners

5. Expanding offerings

ftp://ftp.software.ibm.com/software/soa/pdf/5SOAProjects_G224-7538-00.pdf

http://www-306.ibm.com/software/solutions/soa/literature.html

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Next steps to get started today!

Skills

Learn more about SOA from IBM Visit: www.ibm.com/SOA

Team with IBM at no-charge

SOA self-evaluation online: http://www-306.ibm.com/software/info1/websphere/index.jsp?tab=landings/soaassessment

Client Architecture Readiness Evaluation

SOA Jumpstart on-site session

Free!

To Learn more contact IBM Click on Call me to request a call (or use url)

https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=swgcall&S_TACT=105AD71W

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Take Action Now

Go to ibm.com/soa

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© 2006 ibm corporation improving operational efficiency with service oriented architecture name...

Documents

ibm websphere software

web services slide

new web services

gartner web services

business flexibility

remote operations web

ibm corporation

drucker slide