© 2005 products, services & marketing for sustainable [youth]markets ¤
TRANSCRIPT
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Products, services & marketing forsustainable [youth]markets
¤
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Programme 02.05.02005 Business models
¤ Welcome– Map– ???– Names
¤ Something about Yppah
¤ Check on assignments
¤ What do I sell (abstract level)¤ Traffic¤ If time left: supply chain
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Programme 09.05.02005 Business models
Next week
The CLIENTStructure of a business planMinimal requirements of a business plan
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Programme 23.05.02005 Business models
No programme, but…
Available for individual appointments
To be made just now or later on
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Programme 06.06.02005 Business models
Whole day
Part 1:Elevator pitchFishbowl (brief feedback on plan in learning set-up)
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© 2005
Programme 20.06.02005 Business models
No programme, but…
Available for individual appointments
To be made just now or later on
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02.05.02005Business models
¤ Expecations of this day¤ Questions you have
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02.05.02005Business models
What do I sell? (abstract level)
¤ Why talk such an obvious question…?
¤ To gain a real understanding of what you are doing with your organisation and your CLIENT
¤ …and therefor understanding where to put your energy in terms of– Getting customers– Qualities of your people (profile & training)– Getting efficiency
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© 2005
02.05.02005Business models
What do I sell? (abstract level)
¤ What makes a house from a catalogue & an architect totally different?
¤ What did Rank Xerox sell?¤ What does Rank Xerox sell…?
[hint: the document company]
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02.05.02005Business models
Product function¤ Determine yourself
the attributes of what you produce (own product design)
¤ Selling a product/service for a group of unknown customers
¤ Focus on efficiency of production & marketing/sales
Capacity function¤ Use your capacity
to let the client decide and specify what you produce
¤ Selling capacity to a known customer
¤ Relationship with customer
¤ Focus on knowledge of the customer
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02.05.02005Business models
What do I sell? (abstract level)
Example from my own company…
¤ Top4Tech vs. urbanPro’s
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02.05.02005Business models
¤ Traffic
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Supply chainBusiness models
Target market Product/Service
¤ Customer benefits
¤ Unique selling points (USP’s)
Focus of yourorganisation andqualities needed
?
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© 2005
Supply chainBusiness models
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Supply chainBusiness models
What makes FairTrade a [more] sustainable orsocial enterprise?
¤ Most difficult part for target marketing¤ What are key arguments to make buying
decision?¤ Who makes the decision about buying &
paying?¤ How & where to reach the client?
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Clothing chain
50/50 [2003] current status unclear due toHeavy weather at Leger des Heils[Salvation Army]
Kuyichi
blackspotsneaker.com
Sewing Studio
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© 2005
YppahNieuwe Emmasingel 7c5611 AM Eindhoventhe Netherlands
Tel (+31) 040 23 93 773 directFax (+31) 040 23 93 771