© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Capability and Technology

FYXX FYAA FYBBTechnology

Capability…

* This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those stated or implied by such forward-looking statements.

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Q1-2007 Q2-2007 2nd Half 2007 1st Half 2008

Product 1Product 2Product 3

i

Example: Multiple Products

b

b

f

e

d

j

g

h

g

a

e

c

c

k

lf

da

a

c d

b

* This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those stated or implied by such forward-looking statements.

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Illustrate Credibility

Delivered

Announced

Q1 2004

Q3 2004

Q3 2005

Q3 2005

Q1 2006

Mobile broadband

New development platform

Camera processor

Support for Sprint, Cingular

Reduced power consumption

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

A

Example: Implementation Timeline

Today

J F M A M J J A S O N D

Q1 Q2 Q3 Q4

Evaluate

Commit

Announce

Ship

B

C

D

Tip: Put timeline

into table

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

A

B

C

Toolkit

Example: Toolkit and Applications

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Common Architecture

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Platform Strategy

Our products and services

Partner products and

services

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

32

1

X

Example: Segmentation Strategy

Segm

ent 1

Segm

ent 2

Segm

ent 3

Q1 Q2 Q3 Q4

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Plan

In development

Current

Example: Enhance and Extend

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Portfolio Strategy

Product 2 V1

Product 1 V1

Product 2 V2

Product 3 V1

Product 1 V2

Product 3 V2

V3V2Architecture V1 TBDTBD

TBDTBD

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

V1 V2 V3 V4

Q1 Q2 Q3

Example: Multiple Version Functionality

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

High-end competitor

Mid-market

Low-end competitor

Example: Mid-market Strategy

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: High-Low Strategy

Enterprise

Home office

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Scalabilitysc

alab

ility

met

ric

2

Q3/07 Q4/07 H1/08 H2/08 TBD

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Integrating Acquisitions

• Lorem• Ipsem• Magna• Veniam

Future

Current

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Architecture

Vision

Example: Analyst Briefing

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Personas

System Designer

Firmware Engineer

Software Engineer

Shipping

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Services

Release 1 Release 2 Release 3 Release 4

Our Professional Services

3rd party implementers Customer self serve

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Q2-2007 Q4-2007 H1-2008 H2-2008

SynchronizeData

Analytics Central Services

Operational Simplicity

Example: After

Less detail for different audience

© 1993-2007 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: After

Sed diam nonummy

Nibh eusmod

Tincidunt

Laoreet

Dolore

Hyperlink to more detail for different

audiences

H1-2008

Analytics