Slide 1

1 out of 4 Sri Lankan school children are suffering due to the lack of nutritious food Slide 2 I wish I can have the tasty food that other kids have. My mother cant afford to give me a snack for school so I am always hungry.. Slide 3 Every Jar of Astra Healthy Start will donate LKR 30.00 ($0.25) to the WFP Zero Hunger School Meal Program Astra Healthy Start- Savoury Spread Range Slide 4 People We Serve Slide 5 Insight Slide 6 Key Message ONE JARONE MEAL Slide 7 Tone of Voice UrgentCompassionate Optimistic Slide 8 Campaign Objectives Communicate key message in a way that inspires action Communicate the urgency of the action required from the target audience Highlight how taking simple steps can change lives Slide 9 Deliverables + Timelines + Budget Deliverables ATL TV, Radio, Print and Social Media BTL Outdoor Visibility PR POSM Packaging Design Budget LKR 45 Million ($346,000) Launch Date 16 th October 2014 (World Food Day) Slide 10 Thank You